\As the role of PR evolves, the industry’s need for fresh thinking becomes apparent. PR has grown manifold with communication professionals going beyond securing visibility to managing real time engagement with audiences using modern day communication tools. While trends keep changing according to different markets, the… Read More
Etihad Airways, the national airline of the United Arab Emirates (UAE), has appointed the Cheil Network to handle its global digital and social marketing activities, following a competitive pitch process held last month. Cheil is now responsible for delivering Etihad Airways’ strategy and creative in… Read More
B-roll is often mentioned, but how many PR professionals actually use it? Or importantly, how many actually know what it is? Well in short, B-roll can be the difference between clinching that slot on a TV or online channel or a journalist pressing the delete… Read More
Media tattlers and the know-it-all Madmen talk about fluid consumer expectations, but have they rolled up their sleeves and begun walking the talk yet? Why are media agencies solely accused for not taking this model into action? Rewinding a few years back to the haunting… Read More
To say that social media is transforming the world, is stating the obvious. Nonetheless, that is the first thing that comes to mind while looking at the conversations that followed after Snapchat listened to its Muslim users, and featured Mecca on July 14, 2015. The #Mecca_Live… Read More
As the Arabian consumer reclaims pride in local culture and nuances, the Arabian Marketer puts a lens on what is defining MENA’s creative fabric. As communication goes beyond technology ‘newness’, Arabian consumer’s aspirations are coming forth. The highlight of MENA’s creative journey is the evolution from… Read More
Leo Burnett Beirut has brought home a Gold Media Lion while Geometry Global Dubai And Memac Ogilvy Dubai have won a Silver and Bronze Media Lion. Leo Burnett won a gold for its “Lebanon4Sale” campaign crafted for Sakker El Dekkene (an anti-corruption” organization). The campaign… Read More
Zombies were the central point of conversation at the inaugural session at the Cannes International Festival of Creativity. With spotlight on AMC’s ‘The Walking Dead’, the objective of the session was to better understand the kind of content that is resonating with the new age consumers.… Read More
Djembe Communications, a pan-African communications consultancy has embarked on an ambitious expansion plan to further grow its presence and build industry capacity in Sub-Saharan African (SSA) markets. The young consultancy is targeting the growth in demand from both African and international organizations for more sophisticated… Read More
A search is underway for budding television presenters to front programs and become the talent on ‘Quest Arabiya’, a new Arabic language station due to be launched later in the year, by Image Nation in partnership with Discovery Communication. Image Nation launched their ‘Quest for Talent’… Read More
