eSports may still be in its infancy, but this form of entertainment has been quick to make its mark – around 23 percent of online Millennials engaged with eSports last month. In fact, two thirds of the eSports audience overall fall within the Millennial generation.… Read More
National Geographic Abu Dhabi has announced an extensive brand enhancement across the company’s media platforms and experiences in the Middle East region in line with its global brand development. ‘Further’ is now the global tagline for National Geographic and all its media platforms and properties. The… Read More
Harrods is adding a new publication to its print portfolio of 21 titles. Harrods Magazine Arabia launched on the November 9 in the UAE. The title covers fashion, beauty, fine jewellery, watches and lifestyle, with all content curated specially for Middle-Eastern readers, and the 116-page… Read More
Advertising and marketing are perhaps among the most sensitive industries to major events around the globe. Not only do the agency policies get impacted by major global events, but these agencies themselves have the opportunity and the burden to influence these events. This past year… Read More
Euronews Group that operates brands such as Africanews and Euronews is developing its ‘Euronews NEXT’ strategy to be implemented next year. This initiative aims to deliver the news group’s digital transformation and to overhaul its editorial and product offering and includes the development of a… Read More
Emerging technologies have changed the way the world consumes news. As media’s reach and influence evolves, and the nature of the bonds that audiences have with traditional media and with digital media grow with it, there is need for legacy media to understand the advantages… Read More
The younger audiences in the UAE and Saudi Arabia prefer writing to drawing. They place grave importance on the personality of their imaginary hero and what they symbolize as opposed to what they look like. These are among some of the findings from Turner that… Read More
beIN Meida has entered a multi-year content deal with Warner Bros International Television Distribution. The deal will enable beIN to acquire premium content from the studio such as ‘Arrow’, ‘Gotham’ and ‘Originals’. beIN will also acquire the exclusive second pay window rights to Warner Bros… Read More
In a UAE first, Abu Dhabi Media Company (ADM) has commenced a live broadcast of media business continuity on du media cloud services. By being the first in the region to run a live broadcast embracing next generation cloud based unified IP infrastructure to deliver… Read More
Nation Media Group, an independent media house in East and Central Africa has appointed The MediaVantage, a Dubai-based international media sales representative, as its exclusive sales representative in the Middle East region. This comes on the back of a competitive pitch in September. The MediaVantage has… Read More
