André Pereira Nassar, Regional Executive Creative Director of Leo Burnett Dubai, is leaving the agency after more than five years to pursue other opportunities. Leo Burnett is in the process of finding a replacement. In the interim, the creative department of Leo Burnett UAE &… Read More
In line with its global growth plan, Snap Inc’s Middle East & North Africa (MENA) play also heavily relies on partnerships. Recently, Snapchat had tied up with a slew of advertising partners for the debut of its new advertising product, Commercials. Now Snap has entered… Read More
In a change of guard at WPP’s media investment group, GroupM, in the Middle East & North Africa (MENA) region, Ravi Rao is named the CEO of GroupM MENA. Previously, CEO at Mindshare MENA, Mr Rao has 30 years’ market experience and 11 years within… Read More
Publicis Groupe has launched Digitas, the connected marketing agency, in the Middle East. The agency will provide brands in the Middle East with access to expertise across data, strategy, creative, media, and technology all under one roof. Digitas Dubai will be led by Tony Wazen,… Read More
It has been three years since Netflix’ globalization drive that had seen it launch in the Middle East & North Africa (MENA) region, and audiences appear to respond positively to the move. YouGov’s daily brand tracker, BrandIndex, indicates that the streaming company’s strategy original and… Read More
Project Agora, the native and programmatic advertising marketplace, has launched two ad-experiences — Magic Flip and Magic Quiz. Magic Flip and Magic Quiz come in a cost per engagement (CPE) pricing model challenging traditional online advertising to encourage brands to stop making mass, static ads… Read More
There is an ongoing debate in the ICT industry about whether there is an opportunity for a premium consumer offering based on 5G’s extra capabilities. Ericsson ConsumerLab reiterates that consumers expect 5G to provide relief from urban network congestion in the near term — especially… Read More
The recently launched Amazon.ae, which offers a new local shopping experience for customers in the UAE, is bringing shoppers deals just in the month of giving. Amazon.ae said it will be offering an array of deals for customers to enjoy discounts of up to 60… Read More
Omnicom Media Group (OMG) has named Philippa Brown as the CEO of PHD Worldwide. Ms Brown, who joins PHD from her role as CEO of Omnicom Media Group UK, succeeds Mike Cooper, who was recently named Group CEO, Omnicom Media Group APAC and EMEA. Since… Read More
Havas Media Group has appointed Erin Flaxman, an industry vet with 20-plus years of experience, to the role of Global Chief Growth Officer, effective immediately. Ms Flaxman has been charged with delivering new business best practices for the Media Group, as well as furthering the… Read More
