For those dealing with laundry as a regular chore, any element of surprise goes a long way in leaving an impression. OMO manages this and more with ‘OMO Tags’. OMO Tags is a result of a partnership between the Unilever detergent brand, its agency TBWA\Raad… Read More
Barely a week went by in 2018 without news of a social media update, announcement and security breach. While keeping on top of them seemed an impossible task at times, each development came with a chance to update and improve social strategies. Taking these learnings… Read More
As the countdown to 2019 nearly comes to a close, Arabian Marketer takes a final look at some of the comments and remarks made in the year gone. Some of these advices will continue to hold true, and some of these learnings will be of… Read More
It has been traditional for the UAE to find one theme that defines much of its activities in the course of a year. The year 2018 was dubbed ‘Year of Zayed’. 2018 marked 100 years since the birth of the late Sheikh Zayed bin Sultan… Read More
Not unlike its preceding years, 2018 continued to present challenges of a weak economy and ad spend activity to marketers and agencies in the Middle East & North Africa (MENA) region. It is hence no surprise that 2018 was among one of the most active… Read More
Twitter CEO Jack Dorsey and NBA Commissioner Adam Silver will sit down for a conversation with ESPN anchor Rachel Nichols at CES 2019. The session, ‘#NBATwitter: A Conversation with Adam Silver and Jack Dorsey’, will discuss their partnership and the NBA’s approach to sports technology… Read More
Samsung Electronics will showcase eight new projects related to artificial intelligence (AI), developed from its C-Lab (Creative Lab) program, from January 8-11, 2019 at CES. In addition, eight startups which have been spun off from C-Lab will showcase newly released commercial products at CES to… Read More
Standard Chartered has a slew of management changes in various markets in the Middle East & Africa (MEA) region, including expanded portfolios and senior retirements. Among the appointments, Boutros Klink is appointed CEO-Middle East, excluding the UAE. In this expanded role, he will have oversight… Read More
Retailers are at risk of losing their most loyal customers if they don’t take a multichannel approach. Eight in 10 (81%) UAE shoppers feel annoyed when retailers they are loyal to offer promotions that are not aligned in-store and online. Commissioned by Collinson, a leader… Read More
Football and other forms of entertainment — there was much happening on both these fronts to keep audiences in Egypt engaged. The top tweet in the year, in terms of number of retweets, went to Egyptian footballer Mohammad Salah It was a very tough night,… Read More
