As part of the brand’s global direction and involvement in arts, Cadillac has partnered with Dubai TV which will see a star-studded list of Middle East celebrities and influencers grace the region’s screens in the newly aired Carpool Karaoke Arabia, from the comfort of the… Read More
After successfully launching four videos that address the negative impact of posting people’s misfortunes online and question the motives of the people behind the camera lens, telecommunications company du, continued its #PostWisely movement by kicking off an educational roadshow at American University of Sharjah recently.… Read More
The UAE Ministry of Human Resources and Emiratization has endorsed the fourth annual HR Tech MENA Summit. The summit focuses on how technology developments affect Human Resources function across organizations in all the sectors. Initiated in 2015 by QnA International and with three editions in… Read More
To kickoff this year’s Mother’s Day in the Middle East, Middle East retailer Babyshop, along with its agency, FP7 DXB, has created a new Arabic word – Al Umobuwah. Arabic contains a variety of words that stem from paternal-centered roots, including the word for ‘parenthood’.… Read More
Meltwater has acquired DataSift, a privacy-by-design data and analytics platform that extracts real-time insights from social and online data sources, while protecting user privacy. This acquisition, Meltwater’s sixth in the past year, is expected to solidify the company’s emergence as a provider of AI-powered competitive… Read More
New technologies have changed the way consumers shop today. As consumer sentiment and spending habits evolve, the dominance of digital has transformed the modern shopping experience. This week, 250 industry players will gather in Dubai for the Retail Leaders Circle MENA to analyze recent trends,… Read More
World AI Show, organized by a global business events company Trescon to focus on artificial intelligence (AI), is gearing up for the launch of the first leg of the series in Dubai before moving on to Singapore, Mumbai and Paris. The first edition of the… Read More
VIVA Bahrain has taken the ecommerce route, via its own branded platform, to provide one more channel for its shoppers. Marking the launch, the devices and mobile plans seller introduced cashback deals only available through the online shop and on some of the market’s best-selling… Read More
Iris Media has launched an interactive website dedicated to providing access to the PR campaigns and the behind-the-scenes of the organization. A self-proclaimed millennial-centric platform, the site allows Iris Media users to do several things including meeting the team, familiarizing with the services provided and… Read More
Mindshare has made two significant leadership changes to its growth markets region that includes Middle East and Africa among other markets. The agency network has promoted Prasanth Kumar, aka PK, to the position of CEO for MENA and Africa in addition to his current role… Read More
