UAE’s Commercial Bank International (CBI) has formed an enterprise partnership with Microsoft Gulf. CBI will move to Microsoft Cloud, as a step in its digital transformation journey. To achieve its strategic aspiration of providing the “best customer experience”, CBI is leveraging technology to gain insights… Read More
Facebook has introduced Ad Breaks in the UAE, Saudi Arabia and Jordan. The feature will allow publishers and creators from the Middle East & North Africa (MENA) region to monetize the video content they share on Facebook. Whenever an Ad Break is shown – as… Read More
A new initiative that uses social media to gauge the happiness of the UAE community was highlighted at the final day of the UN World Data Forum 2018. Can polling become a thing of the past, asked authorities as Twitter is being used to analyze… Read More
Initiative MENA has appointed Ghayath Sioufi as its new Regional Business Director. Mr Sioufi will serve key accounts and will be responsible for driving the agency’s regional program across the MENA markets. He will also be responsible for driving new business across all disciplines for… Read More
The year 2018 witnessed significant shifts in the way companies think about data, privacy and brand trust. Culmination of corporate privacy scandals and data legislation in some parts of the world encouraged consumers to get to grips with their digital footprints. Companies are compelled to… Read More
Apple iPhone is among the popular smartphone brands among consumers in the UAE. Despite the recent launch of its latest smartphones iPhone XR, iPhone XS and iPhone XS Max amid significant publicity, overall perceptions of the brand are on the decline as per YouGov. YouGov… Read More
Global water treatment company Culligan Middle East has appointed JWI Advertising to handle its content marketing strategy. The British-born agency will craft Culligan’s content approach and curation across web and social media, to help build brand awareness and generate sales leads in the Middle East.… Read More
Saudi Arabia’s automotive ecosystem is set for a rapid transformation with 20 percent of the female population, or three million drivers, expected to be added to the Kingdom’s roads by 2020, a recent Aranca whitepaper stated. The whitepaper added that in addition to new car… Read More
On the back of several macroeconomic and societal changes, countries are increasingly competing with each other for talent, foreign investment and development. Digital infrastructure has become a major differentiator. This, in turn, has pushed countries both regionally and globally to look for national strategies that… Read More
His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, has reached two million LinkedIn followers, according to LinkedIn. Having hit the two million followers’ milestone as a LinkedIn Influencer, the Dubai Ruler is now… Read More
