Warc has launched Warc for Advertisers a new site experience that it says is designed to help brand owners to deliver more effective marketing. “At Warc, we constantly strive to help our customers to deliver more effective marketing. We already work with over 200 brands… Read More
It’s been a year since Twitter changed its character limit from 140 to 280 in a single Tweet. The microblogging platform reiterates the goal to do so was to deliver a platform for people to connect and share news and views, without comprising the brevity… Read More
Leaders in the region have worked hard and long to set up the Interactive Advertising Bureau (IAB) in the GCC. One of the names that have been at it from the start is DMS’ COO Michel Malkoun. In this interview with Arabian Marketer, Mr Malkoun… Read More
The Interactive Advertising Bureau’s (IAB) Gulf Cooperation Council (GCC) chapter is officially here. Coming on the back of nine years of work, with escalated efforts in the last year, IAB GCC was among the chapters that were introduced during the 2018 IAB Annual Leadership Meeting… Read More
Omnicom Media Group MENA has formed a partnership with ad fraud prevention specialists TrafficGuard. Omnicom Media Group MENA agencies, OMD, PHD and Hearts & Science, will have exclusive access to TrafficGuard’s ad fraud mitigation solution for six months. Mobile ad fraud is on the rise… Read More
Strengthening its strategic positioning across the Middle East & Africa region, Future Tech Media has acquired Middle East digital advertising network, Adzouk. The acquisition is effective from November 2018. Adzouk is a programmatic supply side network that works with advertisers including General Motors, Unilever and… Read More
I walked the streets of London this summer for the very first time, and although there were so many things I enjoyed immensely, there was one experience that truly opened my eyes. A blind woman was using her white cane to guide herself through the… Read More
Social Media is the tool to go with when you want to deliver your message to large audience, usually, with affordable cost that doesn’t implicate huge impact on the marketer’s budget. This cost comes usually with mass reach comparatively with traditional media such as print… Read More
Celebrating 15 years of operations in the Middle East & North Africa (MENA) region, Air Arabia has donned a new brand identity. The Sharjah-based airline claims it has experienced “solid and sustained growth since the launch of its first flight in 28 October 2003”. From… Read More
CNBC has its set up new studios at the heart of the Dubai International Financial Centre (DIFC). The business and financial news network will use the facility, based within Nasdaq Dubai’s Market Site, to deliver deeper focus on the Middle East business story. Earlier this… Read More
