A large body of research has been conducted on how best to integrate millennials into the workplace, including understanding how they think and the best ways in which to manage and motivate them. According to it, by 2025 millennials will make up a whopping 75… Read More
Dubai Lynx has added ‘Glass: The Lynx for Change’ to its awards for the 2019 edition. The Glass Lynx will celebrate culture-shifting creativity through ideas that intend to change the world. It will recognize work that implicitly or explicitly addresses issues of gender inequality or prejudice,… Read More
P&G’s initiative to involve the student community for a business competition that demonstrates aptitude for strategy and problem-solving is gearing up for its second edition. The first worldwide challenge, held earlier this year, saw participation from more than 23,000 students from 40 countries applying. The… Read More
Emirates Integrated Telecommunications Company Emirates Integrated Telecommunications Company (EITC) has added Netflix to its content bouquet for subscribers. The association will enable du and Virgin Mobile customers to access Netflix content across both TV and mobile services. “Our partnerships are key catalysts in making EITC… Read More
If there was one key takeaway from the recently held Socialbakers Engage summit in Dubai, it was about the importance of data driven solutions in social media marketing. “Gone are the days of guesswork” was a point that most speakers asserted. “The Middle East and… Read More
The creative economy is growing swiftly in the UAE, and the role that the market’s youth can play in contributing to nation building is vital for further growth. Noura bint Mohammed Al Kaabi, Minister of Culture and Knowledge Development reiterated this in an address at… Read More
Counted among one of the most coveted accounts of the year, Expo 2020 Dubai has now finalized its media partner, following a hotly contested pitch process. Publicis Media Middle East’s Starcom has bagged the big win. Expo 2020 had recently also finalized Memac Ogilvy as… Read More
Carat Dubai has been awarded the media responsibilities of the integrated theme park destination, Dubai Parks and Resorts following a competitive pitch process. “We are delighted to be given the opportunity to expand our relationship with Dubai Parks and Resorts. The team is excited about… Read More
Dubai Film and TV Commission (DFTC) and Dubai International Content Market (DICM) have formed a strategic media partnership to support the content industry in the UAE and the Middle East region. With this strategic partnership, production, post-production and dubbing companies can now take advantage of… Read More
The UAE’s Telecommunications Regulatory Authority (TRA)’s mGov page on Twitter has surpassed the mark of 500K followers. The development comes on the back of UAE government’s keenness to communicate continuously and effectively with all segments of society, thereby serving UAE Vision 2021. This reflects the… Read More
