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Can We Trust Facebook To Make Our Time ‘Well Spent’?
Internet users spend an average of 135 minutes per day on social media. For many, it’s become our morning wake up ritual, daily commuting habit and before bedtime routine. Not to mention all those checkups in between. Now Facebook and Instagram are giving us a… Read More
Dentsu Predicts Marketing Spends Increase In Data Age
Marketing’s role as the primary ‘growth antennae’ for organizations is strengthened using data. CMOs are in a unique position to turn consumer insight into the next commercial opportunity and new sources of revenue. Stating that marketing investment is on an upward curve, Dentsu Aegis Network’s… Read More
KFH Adds AI & Chatbot Tech To Digital Journey
Kuwait Finance House (KFH) has launched an artificial-intelligence (AI) chatbot built on Microsoft technologies to drive digital transformation by improving customer engagement and empowering KFH employees. The chatbot will be available to customers 24/7, on KFH’s channels, including the company’s website and mobile app. Meanwhile,… Read More
Some Essentials For Ecommerce Targeting In KSA
“There has never been a better time to be an e-commerce startup in the MENA or African market. Business confidence is at an all-time high” – BitRewards You may have noticed similar headlines and quotes in the media lately, speaking about the potential and the… Read More
Women Pack A Punch At Hajj Hackathon In Saudi
Female computer developers, programmers and tech heads from Saudi Arabia, the GCC and across the world, staked out a presence that was both noticeable and notable among tech acolytes at the first Hajj Hackathon, held in the Red Sea port city of Jeddah. The three-day… Read More
Shell Agency Overhaul: Four WPP Agencies Appointed To Roster
Shell has placed four WPP agencies on its eight-strong global ‘Creative Agency of the Future’ roster, and appointed WPP’s MediaCom to handle global media planning and buying, following a comprehensive pitch process. The WPP companies on the global roster, which covers strategy and planning, insight-led… Read More
Emirates, Almarai & Facebook Among MENA’s Most ‘Positive’ Brands
For consumers in the Middle East & North Africa (MENA) region, Emirates, Almarai and Facebook are the most popular brands. While Emirates tops YouGov BrandIndex’ annual brand health rankings for the UAE, Almarai and Facebook top rankings in Saudi Arabia and Egypt, respectively. In a… Read More
Kuwait Today Bets Big On Digital
Four-year old media platform Kuwait Today has trained all its attention on digital media including social and video content to build its news platform. The company claims its approach towards bringing the latest events and activities from Kuwait and globally on its platforms is paying… Read More
Sharjah Publishing City Introduces Dual License System
The Sharjah Publishing City (SPC) and the Sharjah Economic Development Department (SEDD) have signed an agreement to launch a new dual trade license system for businesses operating in SPC. The dual license will grant companies two different approvals — the first is issued by the… Read More