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Page 257

YouTube’s Wojcicki & L’Oreal’s Rochet On What Next In Digital

YouTube’s Wojcicki & L’Oreal’s Rochet On What Next In Digital

8 years ago by Sana MahmudDigital

Openness may be central to the digital economy but it is not without its challenges. And perhaps no other platform knows the price for that as much as YouTube that at this time last year had begun its content clean up when issue of brand… Read More

Publicis Answers The ‘Tough’ Questions On Marcel

Publicis Answers The ‘Tough’ Questions On Marcel

8 years ago by Zeba MahmudAdvertising

It was the Cannes Lions platform that Publicis Groupe had chosen to let the industry know its decision to abstain from all awards and industry platforms for a year. The reason was to divert all of that money to create an artificial intelligence (AI) powered… Read More

Six Lions To MENA On Day 2; TBWA\Raad Strikes Gold

Six Lions To MENA On Day 2; TBWA\Raad Strikes Gold

8 years ago by Zeba MahmudAdvertising

The Cannes Lions International Festival of Creativity 2018 has named the winners in five categories on day two of the festival. These included Print & Publishing Lions, Outdoor Lions, Design Lions, Radio & Audio Lions and Mobile Lions. The Middle East & North Africa (MENA)… Read More

Galaxy Encourages Saudi Women To Enjoy Empty Roads During FIFA World Cup

Galaxy Encourages Saudi Women To Enjoy Empty Roads During FIFA World Cup

8 years ago by Kiran KidwaiAdvertising

If it is FIFA World Cup time, chances are people have significantly altered their schedules and routines to ensure they catch the games live at home or with friends or at bars — anywhere but the road. This trend may vary from market to market… Read More

TBWA\Raad Leads MENA Shortlists In Cannes Lions Experience Track

TBWA\Raad Leads MENA Shortlists In Cannes Lions Experience Track

8 years ago by Zeba MahmudAdvertising

The Cannes Lions International Festival of Creativity 2018 has unveiled the shortlists in the Experience Track. This is the first year for both the categories –– Brand Experience & Activation Lions and Creative eCommerce Lions –– included in this track. Four In Brand Experience &… Read More

More MENA Shortlists In Cannes Lions Entertainment Track

More MENA Shortlists In Cannes Lions Entertainment Track

8 years ago by Sana MahmudAdvertising

The Cannes International Festival of Creativity 2018 has announced the shortlists in the Entertainment Track on day two of the festival. The categories in this track include Entertainment Lions and Entertainment Lions For Music. BBDO Lahore In Entertainment Lions In the Entertainment Lions category, there… Read More

13 MENA Entries Shortlisted In Craft Lions Track

13 MENA Entries Shortlisted In Craft Lions Track

8 years ago by Asma WangdeAdvertising

The Cannes Lions International Festival of Creativity 2018 has released the shortlist in the Craft Track. This is the first year for both the categories –– Brand Experience & Activation Lions and Creative eCommerce Lions –– included in this track. 12 In Industry Craft A… Read More

The Classic Partnership Advertising Wins Pharma Lion

The Classic Partnership Advertising Wins Pharma Lion

8 years ago by Zeba MahmudAdvertising

The Middle East & North Africa (MENA) region has put a win on the awards scoreboard at the Cannes Lions International Festival of Creativity 2018. The Classic Partnership Advertising has won a Bronze Lion in the Pharma Lions category, part of the Health track. The… Read More

Cannes Lions 2018: Learn From Hollywood, Advises FP7/MENA

Cannes Lions 2018: Learn From Hollywood, Advises FP7/MENA

8 years ago by Sana MahmudAdvertising

Cannes Lions International Festival of Creativity 2018 has kicked off and the Middle East & North Africa (MENA) made its presence felt on day one itself. FP7/MENA took the stage at the festival, taking a full house of attendees on a journey into creativity that… Read More

31 MENA Entries Shortlisted In Cannes Lions Communications Track

31 MENA Entries Shortlisted In Cannes Lions Communications Track

8 years ago by Asma WangdeAdvertising

The Cannes Lions International Festival of Creativity 2018 has announced its first set of shortlists. The Middle East & North Africa (MENA) region, including markets Pakistan and Turkey, have cornered a total 31 entries that will be competing for the final metal. As is known,… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.arabianmarketer.ae and monthly print magazine The Arabian Marketer.

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