Renault Middle East, the sponsor of The Voice Arabia, has launched another competition to mark the live auditions of the TV show. Teaming up with digital music streaming platform, Anghami, Renault is inviting music fans to create their own music videos using Anghami Expressions and… Read More
Communications planning can make a positive impact on business results. Drawing lessons from the winners of its global Media Awards, Warc has highlighted key trends in media strategy in its 2018 Media Strategy Report. “Media today is more diverse and interesting than ever, with an… Read More
Ipsos has appointed Rami Abudyab, as Country Manager of its offices in the Kingdom of Saudi Arabia. Based out of the Ipsos offices in Riyadh, Mr Abudyab will be overseeing the business throughout the Kingdom. Mr Abudyab is a seasoned professional, with more than 17… Read More
The National Media Council (NMC) has signed a Memorandum of Understanding (MoU) with Sony Middle East and Africa (MEA) to organize a series of photography workshops for its photographers and other media professionals. This collaborative initiative is designed to support and nurture talent in the… Read More
At the 10th annual Internationalist Awards for Innovation in Media, Initiative MENA has come home with three awards. The agency won one Silver and two Bronze awards. The first win was for its work on ‘Infiniti – Gone in 6 days’ earning Initiative MENA its… Read More
du, from Emirates Integrated Telecommunications Company, has appointed TBWA\Raad as its new creative agency of record. It is the first time the account, which covers the planning, creation and implementation of integrated communications strategies for du across the UAE, has changed hands since its launch… Read More
“One of the industry’s fundamental problems lies around the remuneration in the agency business,” Samir Ayoub, the industry veteran who launched media audit firm MEDPUSH in Q4 2016, makes this point while reassuring that all is not lost in the media value chain battle. For… Read More
The Effective Innovation shortlist for the Warc Awards, a global search for next-generation marketing effectiveness, has three entries from the Middle East & North Africa (MENA) region. Around 21 campaigns have been shortlisted in the Effective Innovation category, which recognizes innovative thinking that has transformed… Read More
Digital technology is transforming how business is conducted in the Middle East. A Cisco study found that the UAE is predicted to generate USD 53 billion over the next decade, with Dubai generating approximately USD 5 billion by 2021, as a result of capitalizing on… Read More
The new age customer is a breed that is rapidly creating a new normal, which by definition defies convention. It is not so much about newer kinds of trends that marketers will be faced with in the year ahead but the advances on some that… Read More
