Irwin Gotlieb, the former CEO of GroupM and hitherto its Global Chairman, is stepping down from the role, as he transitions to a senior advisory role with WPP. Mr Gotlieb was GroupM’s first global CEO on its founding in 2003, and he transitioned to Global… Read More
Twitter’s efforts to help brands be relevant in the moment had led to the genesis of Twitter Moments, a feature that combines multiple tweets into one. Twitter officials inform that more people are consuming Twitter Moments, including the ones created by publishers in sports, entertainment… Read More
In early 2017, when we sat down to discuss the format, the purpose and the opportunity of the #OnTheCouchWith series, we didn’t anticipate the foresight inherent in all the people we were yet to meet on the couch. We created many episodes and not all… Read More
Lotame, an independent data management platform (DMP), has strengthened its global executive team across APAC and EMEA, elevating three team members to key roles. In EMEA, Lotame has named Alison Harding, Vice President, Data Solutions, EMEA. In APAC, Evgeny Popov has been named Vice President,… Read More
Dubai Properties, a leading real estate master developer based in Dubai, has assigned its advertising mandate to FP7 Dubai. The agency has also been awarded Dubai Properties’ social media business following a pitch process, over the past two months. “As a developer, we needed a… Read More
The Board of WPP has appointed independent counsel to conduct an investigation in response to an allegation of personal misconduct against Sir Martin Sorrell, Chief Executive Officer of WPP. The investigation is ongoing. The allegations do not involve amounts which are material to WPP as… Read More
Auto brands have immense emotional connect with their users. This was vindicated once again in this year’s MBLM’s Brand Intimacy 2018 Report. The report studies brands based on the emotional bonds between a person and a brand and ranks brands on their ability to build… Read More
Mercedes-Benz has achieved the biggest improvement in brand health among women in Saudi Arabia since the royal decree enabling women to drive in the Kingdom of Saudi Arabia. Six months after the lift on the driving ban was announced, according to data from YouGov BrandIndex,… Read More
The private integrated healthcare group, Capital Health, has appointed Grayling to handle its social media communications. Headquartered in Abu Dhabi, Capital Health operates two healthcare facilities in the UAE — Specialized Rehabilitation Hospital (SRH) and Health Shield Medical Center. “We are thrilled to be working… Read More
As part of its global ‘Save Water’ campaign, Colgate-Palmolive Company has kicked off a social media awareness campaign in the Gulf region. The objective of #TurnOffTheTap is to raise awareness about the importance of water conservation. To take part in the campaign and raise awareness… Read More
