TBWA\Raad and Impact BBDO have begun the year on a good note as Contagious magazine names the agencies among its top 10 Contagious Pioneers – Best and bravest Agencies on the Planet. Contagious Pioneers 2018 is a global ranking of the agencies that consistently set… Read More
GCreative, the creative arm of Grayling, has been appointed to provide brand and creative services to the DIFC Dispute Resolution Authority (DRA) for DIFC Courts, DIFC Academy of Law and the DIFC Wills Service Centre. GCreative won in a four-way pitch, securing the business due… Read More
Sharjah is revisiting its media strategy and policy with the objective of growing the sector in the emirate. The formulation of the media policy is in the final stages of drafting and compilation and is based on the emirate’s laws, regulations and policy notes and… Read More
As Twitter Moments gains traction, and the micro-blogging platform has worked towards the addition of newer, more premium inventory, it has looked for newer ways for its monetization as well. In line with this, Twitter had introduced In-Stream Sponsorships last year and has now added… Read More
Emotion artificial intelligence (AI) systems are becoming so sophisticated that Gartner, Inc. predicts that by 2022, personal devices will know more about an individual’s emotional state than his or her own family. AI is generating multiple disruptive forces that are reshaping the way we interact… Read More
The Cannes Lions International Festival of Creativity has named the first 2018 Jury Presidents. The selected group of industry leaders is tasked with judging the best work in the world to win the Lions awards, alongside their jury teams. “With all the changes we’ve introduced… Read More
Superunion, the new brand agency that combined the expertise of five WPP brand agencies — Brand Union, The Partners, Lambie-Nairn, Addison and VBAT is taking shape. Led by Jim Prior as Global CEO and Simon Bolton as Executive Chairman, the agency will be led by… Read More
To consume video or audio based content online, millennials are primarily choosing a mobile over PCs/laptops. This lead is greatest for watching video clips (e.g. through social media apps or YouTube), where the convenience of mobiles is trumping larger-screened devices (despite the latter providing a… Read More
Dubai Lynx International Festival of Creativity has named Dani Richa, Chairman and CEO, BBDO Middle East, Africa and Pakistan, as this year’s Advertising Person of the Year. The Dubai Lynx Advertising Person of the Year is selected by the organizers and honors an individual who… Read More
Kantar TNS and Qualtrics have formed a global partnership to help organizations put customers at the heart of their business. The alliance brings together Kantar TNS’ network of customer experience research, access to a database of over 19 million interviews, end-to-end platform implementation, smart analytics… Read More
