Opinions and views from the industry play an essential role in comprehending how business leaders and decision makers are approaching developments that impact marketing and advertising. The year 2017 saw some of the most prominent industry leaders spare time to share their thoughts with AM… Read More
The year 2017 can be described as the year of the “frustrated marketer” in an industry still facing the aftermath of ANA’s media transparency report. McDonald’s called all major holding groups for its nearly USD 2 billion global media review, Amazon consolidated its USD 1… Read More
OSN is packing January with a wide array of exclusive films and series, aimed at bringing in family viewership. The line-up includes a host of shows from HBO including the return of ‘The X-Files’, the Seasons 2 of ‘Divorce’, ‘StartUp’ and Chance apart from Berlin… Read More
Following a structural change under which it will change into a Limited Liability Company, Al-Ikhbariya, a local Arabic TV channel in the Kingdom of Saudi Arabia, will now be called Ikhbariya Network Company. According to a decision issued by Minister of Culture and Information Dr… Read More
The Middle East region is know for its year-long sales and shopping festivals. At a time when almost all are offering incredible discounts, brands need to innovate and think of ways to attract shoppers. The latest film from Impact BBDO Dubai for Centerpoint has kept… Read More
With almost half of the ad blocker users saying they consume stories or videos on news websites, where they may not be exposed to advertising unless they have whitelisted the site, the challenge facing publishers is clear. Like the average internet user, ad blocker users… Read More
For the third consecutive year, Zain is supporting Kuwait’s Public Relations and Customer Service Prize as its main sponsor. The prize, hosted by Kuwait’s Public Relations Association, comes under the patronage of Amir Sheikh Sabah Al Ahmad Al Jaber Al Sabah from December 26, 2017… Read More
Kuwait Marriott appoints Samer Gerges as the new Cluster Director of Sales and Marketing. In his new role, he will oversee all sales, marketing and reservations activities while developing business strategies that drive more revenues, growth and exceed the business goals. Commenting on the appointment,… Read More
Around 16 percent onliners cite the prospect of getting access to exclusive content or services like music and videos as an important reason to endorse a brand. In line with their enthusiasm for entertainment more broadly, 16-24s hit a high of 19 percent, with these… Read More
Almarai has retained Spark Foundry, a Publicis Media agency in the Middle East, as its media agency in the wake of a competitive pitch. This win builds on the partnership between the two businesses that has led to some ground breaking work in the category.… Read More
