Ending a stint lasting more than three decades, Terry Savage, Chairman of Cannes Lions, will leave the festival following the 2018 event. Mr Savage’s 33-year long Lions’ journey began as the representative for the festival in Australia, then as CEO, and for the last decade… Read More
The region’s first ever celebration of online content creators, media influencers, fan communities, and industry professionals took place at VIDXB. Held between 8-9 December at the Dubai World Trade Centre, du was the official telco partner during the event where it hosted a meet and… Read More
The year 2018 will see marketers face some new and some 2018 versions of old concerns, or so suggests the five key marketing challenges that WARC has enlisted to watch out for in the year ahead. The marketing intelligence service points out CX, data, digital… Read More
Ten jury presidents will lead the 2018 juries across 18 Awards categories at Dubai Lynx, including the recently launched Healthcare Award. “Our juries are at the heart of the Festival, reviewing work from across the MENA region and the jury presidents play an extremely important… Read More
In the wake of a multiagency pitch process, Emirates Integrated Telecommunications Company (EITC) has awarded the media mandate of its telecom brand du to Hearts & Science. Starcom has been du’s media agency of record since 2015, prior to which, the account was handled by… Read More
With both Facebook and Snapchat investing in original TV content in 2017, the commitment of the social media giants to stake a claim to a portion of TV revenues is clear. There are indications, however, that music may be the next industry that social services… Read More
The year 2017 has not been easy for the advertising pie in the Middle East & Africa (MEA) region. In GroupM’s most recent investment forecasts, the media investment group has indicated a decline of 5.1 percent in adspends in the MEA region in 2017. The… Read More
The year 2018 is poised to be another busy year for marketers, complete with continued evolution in communication approaches, media targeting technology and ROI measurement. How brands communicate with people will continue to evolve rapidly away from just standard paid media. Kantar Millward Brown has… Read More
There is no denying that online video viewing is growing at an unprecedented pace, making videos a must-explore advertising option for marketers. Platforms are putting their best foot forward to assist brands in making the most of online videos, but not all are necessarily doing… Read More
In MENA, the television industry is evolving in terms of content and business models for over-the-top (OTT) and pay TV. Broadcasters will adopt technologies to provide an enhanced user experience in the rising competitive landscape, according to a recent report by Frost & Sullivan. The… Read More
