On-the-job training has proven its importance for professionals across the world and certainly for those in Middle East and North Africa (MENA) region, who largely agree on its many advantages. According to a new poll by Bayt.com, more than nine in 10 (91.4%) respondents deliberately… Read More
PRCO Dubai has been appointed as the Dubai Public Relations representatives for Les Grandes Alpes Private Hotel. The development is effective immediately. A key part of PRCO’s mandate is to spread the buzz around Les Grandes Alpes using digital platforms among other media. Nestled in… Read More
UM MENA has named Assaad Kassis as the General Manager of its operations in KSA. The role comes into effect as its Country Lead Khalil Arouni has decided to relocate to pursue new opportunities. With the changing market dynamics in KSA, UM’s focus will increase… Read More
This is a great time to be an ecommerce company in the UAE, as more people are online now than ever. According to Euromonitor, ecommerce equated to just 1.5 percent of the overall retail industry spend in the UAE during 2016, a figure which could… Read More
Social media users are comfortable in maintaining a presence across more than one platform; while digital consumers had an average of around four social accounts back in 2013, this figure has now doubled to around eight. This growth is not only a result of the… Read More
FP7 has appointed Jon Marchant as the Managing Director of its Dubai office, effective November 1, 2017. With full responsibility for the leadership and development of FP7 DXB’s business, Mr Marchant will play a key role in meeting the company’s growth goals as well as… Read More
Even though it’s far more common than before for women in Dubai to have a job, it’s still a different case when it comes to working moms. But time in the United Arab Emirates hasn’t exactly stood still either. The film ‘Together Takeaway’ offers a… Read More
Millennials and baby boomers in the UAE and Saudi Arabia feel they are represented better by the media than by advertising in their country of residence according to a YouGov Omnibus research. The online survey comparing the opinions of over 2,000 respondents born between the… Read More
Following a rigorous pitch process, OSN has retained Starcom as its media agency of record (AoR). Starcom will continue to handle the entire media planning and buying mandate for OSN. Over the last couple of months, the pitch had seen participation from some of the… Read More
For many brands, the traveler forms part of an important set of consumers, especially given the manner in which the travel industry continues to boom in a region like the Middle East & North Africa (MENA). But as some marketers may know, there is no… Read More
