In April 2016, a Kansas family from a remote farm in the town of Potwin (population 449) made headlines for a very peculiar reason. Having suffered years of mistaken identity related harrassment, abuse and bizarre claims, the root of this family’s unusual ordeal continued to… Read More
Data continues to show that smartphones and mobility is still top of mind for the digital industry. In 2017, almost 70 percent of people living in the Middle East & North Africa (MENA) browse the web on their mobile. In its latest Middle East Mobile… Read More
Millennials represent a significant opportunity for marketers as they come to an age and level of income where long-term buying habits are established. Around 60 percent of Millennials identify themselves as brand-loyal, stating that once they find a brand they stick to it, while half… Read More
Telr, an online payment solution provider, has appointed Wisam Fadel as Chief Technology Officer (CTO) and Pretam Raikar, as Head of Sales for Telr in the UAE. These appointments come in wake of the company’s focus on growth and investment in the Middle East. The… Read More
The WARC Prize for MENA Strategy that recognizes the best strategic marketing thinking that has driven results for businesses in the region, has awarded 14 papers. Taking top honors is TBWA\RAAD (UAE), the winner of the Grand Prix for the ‘Ensa Joura’ campaign which saw… Read More
With Gen Zers the first generation to be raised in the highly-connected smartphone-centric era, this device has become absolutely central to the lifestyle of these users. Mobile now accounts for 52 percent of their daily online time – with an average of 4 hours and… Read More
Middle East, like all the other third world countries, is a fast-emerging hub of multi talented developers which are looking at doing the best for the world and giving back a little to the mother nature in the form of goodness through their online portals… Read More
Now in its seventh year, the Effie Effectiveness Index recognizes companies that create the most effective marketing communications ideas from around the world. The winners are determined by their cumulative success in more than 40 national, regional and global Effie Awards competitions. The 2017 Effie… Read More
Snap Inc has missed Wall Street’s expectations in its second quarter 2017 earnings report, but that has not taken away from the role that its platform Snapchat is playing as a viable option for marketers in the Middle East and North Africa (MENA) region. Numbers… Read More
One of the most striking landmarks on the horizon in the digital landscape is the mobile tipping point – the point in which internet users will spend longer on their mobile than all other devices combined. It’s by looking at the habits of the youngest… Read More
