WARC has named the jury panel of the Effective Use of Partnerships and Sponsorships category for its Media Awards 2017. The Effective Use of Partnerships and Sponsorships jury will look for how collaborations with third parties, including native advertising and sponsorships, have helped brands meet… Read More
General Motors Middle East has appointed Molly Peck as its new Chief Marketing Officer. Ms Peck will be responsible for all marketing and customer experience strategies and programs for the Chevrolet and GMC brands in the 10 Middle East markets in which GM operates. Ms… Read More
Noon, Middle East’s soon to be launched e-commerce platform, founded by Mohamed Alabbar, has appointed Faraz Khalid as its Chief Executive Officer. Mr Khalid is the former Co-founder and Managing Director of Namshi, a fashion online retailer. With proven experience and hands-on knowledge in building, launching… Read More
Preparations for the ninth edition of the MENA Effie Awards is underway and the call for entries is now open across 29 categories, including a new addition for this year – ‘Renaissance’. The awards, organized by Mediaquest in the region, are set to take place… Read More
DoubleClick MENA launched its Certified Marketing Partner program (DCMP) in the region, scaling efforts to make the programmatic platform more accessible to the growing demand from advertisers. The program seeks to connect advertisers with digital marketing experts in to help their businesses succeed by better… Read More
Worldwide mobility giant, Michelin, has awarded Havas Media its global media business. The business was won after a pitch earlier this year and will move to Havas Media this month. Prior to the appointment, MEC was the incumbent on the account. “We are confident that Havas… Read More
Global Web Index studied digital consumers within four countries that have been added to its core research program – Ghana, Kenya, Morocco and Nigeria. Research reveals a striking difference in device usage between these markets and the global picture – the minor role played by… Read More
PHD has secured a launch partner agreement for Unilever with Digital Media Services (DMS) for its new DMS Video product. PHD’s agreement with DMS is designed to safeguard Unilever’s investments by securing an inventory that adheres to the marketer’s stringent viewability guidelines. The FMCG group… Read More
Global integrated communications agency, Grayling, has been selected as the public relations partner for Virgin Mobile Middle East and Africa (MEA) – a mobile telecoms service provider in the region. Grayling will be responsible for developing and executing a strategic public relations plan for Virgin… Read More
Ipsos MENA has appointed Joseph El Habre as the new CEO of Ipsos Interactive Services (IIS) & Operations in MENA. Mr El Habre’s mandate will include to prospect and implement innovative and interactive data collection methods for online and offline researching. His new role will… Read More
