Grey is celebrating 100 years. Rising from a one-room, one-man operation to winning Global Agency of the Year awards, Grey is kicking off its 100 years with a global summit and the reveal of a new visual identity that will be used for the entire… Read More
GroupM’s [m]PLATFORM has named Jenny Bullis as its Global Chief Strategy Officer. Her mandates includes creating the strategy for the global roll out of [m]PLATFORM, ensuring that the data sets and the technology suite are the most powerful in every market in which GroupM’s agencies… Read More
To further develop a digital first approach across its roster of creative agencies, Publicis Communications MEA has joined forces with Google. The partnership aims at helping Publicis Communications MEA creative agencies adopt, develop and apply a digital-first approach and power integrated thinking, resulting in campaigns that… Read More
Dzila Dik has taken on the role of Client Servicing Director at Grey Dubai and has been tasked to manage the entire agency’s client portfolio. Previously a Regional Account Director primarily handling GlaxoSmithKline and P&G, she replaces Fadi El Assi, who has left the agency… Read More
Video On Demand service, Starz Play, has partnered with Ooredoo Algeria, providing its service to Ooredoo Algeria customers for the first time. The partnership will allow Ooredoo Algeria customers access to a 30-day free trial to Starz Play, with a library comprising Hollywood movies, same-day-as-the-US… Read More
The most important thing to remember about video advertising in the mobile era is this: smartphones are not tiny televisions. Just as TV wasn’t visual radio and radio wasn’t an audible newspaper, mobile must be recognized for what it is — a new medium that… Read More
Etihad Airways has appointed Hassan Al Yousuf as its new General Manager for the Sultanate of Oman. Based at the airline’s offices in Muscat, Mr Yousuf will be responsible for leading Etihad Airways’ commercial operations in Oman, as it continues to grow its presence and… Read More
After a gap of nearly six months, MEC has named a new CEO for its Middle East and North Africa (MENA) operation. Neil Hardwick, hitherto the CEO of GroupM Russia, is all set to relocate to Dubai to take on the new mandate. “I’m delighted… Read More
Magna in partnership with Twitter conducted a scientific media trial examining the location of video ads within a social environment. The resulting report, ‘The Art of the Takeover: Optimizing What Consumers See First’, reveals best practices for in-feed advertising as well as guidelines for utilizing… Read More
A total of 20 entries from around the world have made the shortlist of the Effective Content Strategy category in Warc Awards. The category rewards branded content strategies that can demonstrate a business outcome. From the region, the shortlisted include du’s ‘#PostWisely’ campaign entered by… Read More
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