Dentsu Aegis Network’s digital creative agency based in Cairo and Dubai, Digital Republic linked by Isobar, has been awarded the digital creative, strategy and social media activation duties for Ras Al Khaimah Tourism Development Authority. The agency will create and execute a number of digital… Read More
Sohar Port and Freezone, the deep-sea port and freezone in the Sultanate of Oman, managed by Sohar Industrial Port Company, has renewed its media agency of record relationship with Initiative MENA. The win followed a competitive three-way pitch, marking this as the fourth consecutive year… Read More
The technology giants Google, Apple, Microsoft, Amazon and Facebook take the top five places in the 2017 BrandZ Top 100 Most Valuable Global Brands ranking released by WPP and Kantar Millward Brown. Amazon achieved the highest dollar value growth of all brands in the Top… Read More
When creative production company, Baroque MENA, was approached by Publicis Milano to create a campaign around ‘Local Heroes’ the agency knew that its concept had to be extraordinary. It zeroed in on the overriding philosophy that it is local heroes who shape the world around… Read More
As many know, money (and angular momentum) makes the world go round, but who’s dying to make the money? Findings from our 2017 study into generational lifestyles within the Middle East and North Africa (MENA) contradicts the idea that Generation Z consists of egocentric Snapchatters… Read More
Just ahead of the Cannes Lions International Festival of Creativity, scheduled to take place from June 16-24 2017 in France, the Festival has announced the shortlists for the Innovation Lions Award. In this category that celebrates the role of technology in advertising and communication, a… Read More
The first shortlist of The WARC Awards, a new global competition honoring the effective use of emerging marketing disciplines, is now released. A total of 19 entries from 10 countries have been shortlisted in the Social Strategy category, which links social strategy to business success.… Read More
As Snap Inc gets aggressive in the Middle East & North Africa (MENA) region, it has support from several media owners for its new platform – Discover. MBC is one of these, being among the first in the region targeting snapchatters with localized content. MBC… Read More
Nissan Motor Corporation has appointed Hussein M. Dajani, who had recently quit hug digital as its COO after a two-year stint, as its General Manager – Digital Marketing for the Africa, Middle East and India (AMI) region. The development will be effective on June 18,… Read More
As social becomes more important as a tool for online product research, the boundaries between search engines and social networks have been weakening for some time. Crucially, social networks now have a lead over search engines for product or brand based research, with the majority… Read More
