BBC Worldwide has concluded several deals with broadcasters across the Mediterranean and Middle East for its catalogue of natural history and factual content. This includes a deal with MBC Group’s (UAE) digital service Shahid, where the series Planet Earth II will be premiered along with… Read More
Michael Nederlof will transition from his role as CEO of Dentsu Aegis Network Middle East & North Africa (MENA) in September 2017. While the details are not known yet, it is understood that he will pursue a new opportunity within the network outside of the… Read More
Tablet fatigue is a trend that Global Web Index has been tracking for some years now and, recent data from the company shows that it’s clear that internet users are not only failing to purchase new tablets, but that many existing tablet users are choosing… Read More
Just a little over a year after it had awarded its media mandate to OMD, Abu Dhabi Commercial Bank (ADCB) has opened up its media for review again. The reason for a fresh call is unclear, but some of the leading agencies are eyeing the… Read More
Staffing and recruitment company, Randstad MENA, has placed 73 percent of senior hires across the Middle East & North Africa (MENA) region in the last 16 months using solutions from LinkedIn. The number is interesting especially because it throws more light on the friend or… Read More
In order to bring in higher levels of measurability for its clients’ digital activities and enhance marketing performance, Omnicom Media Group (OMG) is extending its international partnership with digital analytics company Moat to the Middle East. The decision is the latest move by OMG MENA… Read More
Who would have thought that it would take a miserable rainy day in London, and someone going through a really bad day to create the perfect setting for a brand campaign? Evidently, Atlantis the Palm Dubai and its agency FP7/Dubai. London, among one of the… Read More
As part of Twitter’s ongoing efforts to enhance its services to brands, Stephanie Terroir has been appointed as the Head of Brand Strategy for the Middle East and North Africa (MENA) region. With over 10 years of experience in the region, Ms Terroir joins Twitter… Read More
YouTube is going to kick start its second edition of The Lantern Award, an accolade which celebrates the Middle East and North Africa’s (MENA) most engaging and creative advertisements during Ramadan and Eid. Designed to recognize the MENA’s creative, media and advertising agencies, The Lantern… Read More
In 2017, Middle East and North Africa along with the Asia Pacific market are said to record the highest growth in end-user spending on consumer video media services, according to a recent insights report released by Gartner. The report also states that the global spending… Read More
