Thanks to the increased availability of low-cost air travel, more than one in three internet users are traveling abroad for vacation on a yearly basis or more. Data from Global Web Index shows that travel apps are an important means of planning these vacations. Three… Read More
Facebook is going all out to remind marketers the role that the social media platform plays when it comes to connecting with consumers during Ramadan in the Middle East & North Africa (MENA) region. The playbook that it has put together for marketers and agencies… Read More
Unilever’s Forsaty campaign, an online competition that aimed to discover the next female vlogging star in the region, has completed. Raneem Almohandes has emerged the winner, beating hundreds of contestants to receive a cash prize of USD 35,000, a one-year contract with Unilever, plus mentorship… Read More
Y&R is seeing a change of guard in the Middle East & North Africa (MENA) region, as Georges Barsoum takes charge of the agency as its CEO. Mr Barsoum succeeds Ramzy Abou-Ezzedine, who has led the agency since 2015 and was instrumental in repositioning the… Read More
Following a two-year stint, Hussein M. Dajani has resigned from hug digital as its COO; May 31, 2017 marking his last day with the agency. No replacement for his role has been identified yet at hug digital. For now, Mr Dajani is taking a university-break,… Read More
Zenith has unveiled a new global approach to communications, supported by a relaunch of the network’s brand identity, proposition and platforms. The move is said to be the most significant development for the network since the launch of its ROI Agency positioning in 2002. Building… Read More
The One Club for Creativity is holding its 44th Annual One Show Awards which is currently underway in New York. From the Middle East and North Africa region, 19 winners stood out in the branded entertainment, design, direct, moving image craft, print & outdoor, public… Read More
Effective Measure has taken a closer look at the online business platforms in the GCC region for the month of April. The process took into consideration the sites that were tagged with the Effective Measure tracking code as measured by unique browsers on both PCs… Read More
Omar Tom, Strategic Planner at Leo Burnett Dubai, Elie Raad, Branded Content Manager at AMS and Levent Donertas, Digital Account Executive at TBWA\RAAD are the three lucky winners of IAA’s 2017 #IAATICKETTOCANNESLIONS competition. The winners were selected based on their originality, creativity, passion and personal… Read More
Generation Z would appear to be big celebrity fans, according to data from Global Web Index. Gen Zers are about 50 percent more likely than average to be using social media to keep up with their favorite celebrities. Beyond people known in real life, they’re… Read More
