Generation Z would appear to be big celebrity fans, according to data from Global Web Index. Gen Zers are about 50 percent more likely than average to be using social media to keep up with their favorite celebrities. Beyond people known in real life, they’re… Read More
McDonald’s has been named The YouTube FAB Brand/ Marketer of The Year at the 19th edition of the International Food and Beverage Creative Excellence Awards (The FAB Awards), bagging nine nominations across the various categories. FP7/BAH has featured from the region among the finalists at… Read More
Dulsco has appointed a consortium of eight WPP companies, led by J. Walter Thompson, for a complete brand revamp. The more than 80-year-old Dubai based and founded company, with over 12,000 employees that operates across HR Solutions and Waste Management, has set new and aggressive… Read More
Gearing up for its first ever MENA Strategy Prize, Warc has now lined up its complete jury. The competition had earlier roped in Asad ur Rehman, Director – Media, North Africa & Middle East, Unilever as the Jury Chair. The Warc Prize for MENA Strategy… Read More
LinkedIn may be the most obvious place to find business-focused consumers, and half are using this platform, but this audience is also significantly more likely to be using Twitter each month according to data from Global Web Index. A company’s social profile is an important… Read More
LinkedIn has appointed Ziad Rahhal as Head of Marketing Solutions for the Middle East & North Africa (MENA) region. The appointment comes off the back of the news that LinkedIn has hit the 500 million members mark across 200 countries, including 22 million members in… Read More
Top-performing organizations in the private and public sectors, on average, spend a greater proportion of their IT budgets on digital initiatives (33 percent) than government organizations (21 percent), according to a global survey of CIOs by Gartner. For 2018, organizations anticipate spending 43 percent of… Read More
BBC Worldwide has concluded several deals with broadcasters across the Mediterranean and Middle East for its catalogue of natural history and factual content. This includes a deal with MBC Group’s (UAE) digital service Shahid, where the series Planet Earth II will be premiered along with… Read More
Michael Nederlof will transition from his role as CEO of Dentsu Aegis Network Middle East & North Africa (MENA) in September 2017. While the details are not known yet, it is understood that he will pursue a new opportunity within the network outside of the… Read More
Tablet fatigue is a trend that Global Web Index has been tracking for some years now and, recent data from the company shows that it’s clear that internet users are not only failing to purchase new tablets, but that many existing tablet users are choosing… Read More
