Club Apparel, which comprises over 70 international brands, is considered to be performing the most strongly in the eyes of UAE shoppers when it comes to rewarding customer loyalty, but retailers in general are failing to drive devotion among consumers. This was a key finding… Read More
Leo Burnett Dubai has won the entire Ferrero Group’s portfolio of brands in the GCC region. The new partnership will see the agency handle a holistic 360-degree scope of managing all through the line, social and digital aspects for the entire Ferrero portfolio of brands… Read More
Saudi Telecom Company has topped the list of most valuable telecom brand in the Middle East, according to the latest analysis by Brand Finance. The report ‘Global 500 2017’ lists down 500 valuable brands across the world. STC also emerged as Saudi Arabia’s most valuable… Read More
Collaboration appears to be the route for Cicero & Bernay Public Relations (C&B). The agency has now enhanced its MENA region network capabilities through strategic affiliations with Daily Public Relations (Daily PR) in Bahrain, and ProComms in Oman. In 2016, it expanded its reach across the… Read More
The Middle East Film and Comic Con (MEFCC) opened its doors at the Dubai World Trade Centre with Director General of the Government of Dubai Media Office (GDMO), Her Excellency Mona Al Marri, officially kicking off the event. The forum was inaugurated in the presence… Read More
Bell Pottinger Middle East has appointed Tim Falconer as its new Managing Director for the Dubai office. It has also taken on board Jennifer Kedissa as Associate Partner and Omar Nasro as a Consultant. Mr Falconer currently leads the firm’s Financial & Corporate Practice and… Read More
In a marketing message that has resonated with many, OMO and FP7/DXB have put changing kids’ behavior at the center of OMO’s latest campaign. The companies observe that #KidsToday are not experiencing life as they should be, courtesy the advent of technology. Research shows that, on… Read More
Digital consumers who post online reviews would promote a brand, but it is clear that high-quality products are a key factor here. Over half of the audience of online reviewers state that high-quality products have a decisive impact on their decision to promote a brand… Read More
Exhibition and museum attendance data from The Art Newspaper’s annual surveys provides clear proof that public interest in the arts is growing with more than 35 percent increase in attendance at the top 10 most visited museums worldwide in 2010-2016. At the same time, brands… Read More
On the final day of the Step Conference, a range of path breaking innovations were brought to limelight. Innovations that can both disrupt existing business models and deliver new experiences to people. But why is everyone talking about people and why are they critical to… Read More
