The advertising message literally begins with the warning that the content may cause FOMO this April. STEP Conference and STEP Music has gone all out in creating a content line up that will benefit, and entertain, all in attendance. The platform does not shy away… Read More
As major cities in the world participated in the Earth Hour on March 25, 2017, the UAE also has its own share of companies contributing and switching off non essential lights. In line with its ongoing support of sustainability initiatives, du flipped the switches and… Read More
As the significance of a good work culture and employee welfare increases in the region, some of the largest companies are working towards ensuring the highest benchmarks at work. Etisalat was awarded a ‘Approved Employer’ certificate at ‘Professional Development’ level by global professional accounting body… Read More
Nissan is making significant noise around its electric vehicle (EV). The auto manufacturer has signed on actor Margot Robbie as its first ambassador by racing the carmaker’s all-electric BladeGlider sports car around the Monaco Grand Prix circuit. The prototype 190km/h Nissan BladeGlider, which hits 100km/h… Read More
Integrated communications agency House of Comms has added another new business win in the form of Sushi Counter UAE. Founded by business partners, Mira Lozi Al Naimi and Rama Dabbous Mamlouk, Sushi Counter operates in 11 locations across the UAE including Al Ain, Abu Dhabi… Read More
Engaged in a strategic business transformation with its ambitious development plan ‘Euronews NEXT’, Euronews has reinforced its sales department with the creation of a new position of Vice President Sales for the EMEA region. As of April 3, 2017, Myriam Vergne, from The Economist Group,… Read More
InSkin Media, the advertising technology business that develops various brand advertising formats, reported a successful first six months of its business in the GCC region, since the London-based company launched its Dubai office in October last year. The industry’s hunger for innovative, user-friendly formats in… Read More
Mobile has reshaped how people discover, learn and ultimately buy from businesses. Around 45 percent of all shopping journeys now contain a mobile action, but most mobile shopping experiences are not necessarily great. Long load times on mobile websites can lead to friction and drop-offs… Read More
The Coca-Cola Company has initiated a number of senior leadership appointments to drive its ongoing transformation into a growth oriented, consumer centered, total beverage company. The key changes will be effective when President and COO James Quincey becomes Chief Executive Officer on May 1, 2017.… Read More
C1X (Class One Exchange), an independent advertising and marketing technology company has inked deals with two ecommerce marketplaces Letstango.com and Zasttra.com, based in Dubai and South Africa, to help them find difficult-to-source audiences directly and transparently. C1X’ platform called the SOKA helps merchants promote products… Read More
