Trust is a core communication issue for telco brands today. Growth is down to their strength as trusted connectivity providers for billions of people who now rely on their mobile devices to live their lives. The irony is that this explosion in mobile usage has… Read More
GWI’s brand data reveals that for the new onliner, when it comes to music, an overall preference for accessing songs through online services is more preferred in comparison to owning them. This trend is most pronounced among younger internet users – with around half of… Read More
Digital and direct agency Flourish has added the Samsung Gulf Electronics CRM mandate to its roster following a competitive four-way pitch. The work will encompass digital CRM strategy and delivery, as well as creative across the entire consumer product portfolio including mobile, tablet, wearables, television,… Read More
The role of women in the economy is widely recognized as a key driver of progress. Research shows that if women’s participation in the workforce is increased, in the Gulf Cooperation Council (GCC) region alone, it would add USD 180 billion or 7 percent to… Read More
Kantar has appointed Julie Kollman to the role of Chief Research Officer. Ms Kollman, a global research and marketing professional, was most recently global head of insights at SABMiller, where she oversaw a team of 140 and was in overall charge of the company’s insights,… Read More
In its continued efforts to make Direct Messages more relevant to its users and advertisers, Twitter has now added a new feature that looks to add a personal touch to the conventional chat bots. Twitter is adding custom profiles in Direct Messages that will allow… Read More
After being in the works for nearly six months, video-on-demand service provider Vuclip has launched Viu, a direct to consumer video-on-demand (VOD) service, in the Middle East. Following its expansion in Asia, Viu is now available for users in the UAE, Saudi Arabia, Qatar, Kuwait,… Read More
Omnicom Media Group has topped the 2016 Major Wins report from the Research Company Evaluating the Media Agency Industry (RECMA), ranking the net new business balance of wins and departures from January 1 – December 31, 2016. Winning 29 percent of the USD 20.1 billion… Read More
Facebook hit the headlines again when it announced that users will soon be able to stream videos through a new app available on smart TVs. This latest foray into video is likely to resonate strongly with the Facebook audience. As well as video-watching being a… Read More
MO4 Network, a digital, creative and PR services agency, is dabbling with the content space in a deeper way. The agency has launched a new publication designed as an online Arabic platform for all things pop culture. AlScene has begun with the social side of… Read More
