Lions Health, Cannes Lions International Festival of Creativity’s dedicated stream focused on life-changing creativity, has today named June Laffey of McCann Health as the 2017 Pharma Lions Jury President and Serviceplan Health & Life’s Mike Rogers as the Health & Wellness Lions Jury President. “The… Read More
McCollins Media, an F&B specialized boutique PR and digital brand activation agency has been appointed by Marrybrown to handle its social media communication. Marrybrown is one of the largest Quick Service Restaurant chains in the world, with over 350 outlets worldwide. Marrybrown has been serving… Read More
Discovery Communications has appointed advertising sales agency Media International Services as the exclusive media partner for its Arabic food network, Fatafeat across the Middle East and North Africa (MENA) region. “We are pleased to announce MIS as our new sales representative for Fatafeat. Fatafeat is… Read More
Omobono, a creative and technology agency for global brands, has opened up an office in Dubai, marking the beginning of its UAE operation, following a successful year that included being named B2B Marketing Agency of the Year at The Drum Network Award’s and receiving a… Read More
The age of the emojis is catching up with the Arabian way. To mark the rise of ‘expressions’ in communication, a new keyboard emoji and sticker app, Halla Walla, that captures the conversation of the Arab and Khaleeji lifestyle, is launched. Derived from the saying… Read More
In line with its now long standing approach of focusing on mobile and videos, Facebook has upped its video viewing experience. The most interesting development in the update is a new Facebook video app for TV, which will roll out soon to app stores for… Read More
IT spending by banking and securities firms in Middle East and North Africa (MENA) is forecast to grow to USD 12.4 billion in 2017, a 3.5 percent increase from 2016, according to Gartner, Inc. This forecast provides total enterprise IT spending for internal spending and… Read More
Cicero & Bernay (C&B) is enhancing its Middle East & North Africa (MENA) region network capabilities through an affiliation with Local Flavor, based in Kuwait. This agreement follows a number of 2016 announcements of new alliances for C&B, with the agency expanding its reach to… Read More
Much of 2016 was spent on lack of transparency, the errors in metrics and measurement not sparing even the likes of Facebook, putting more doubts in the minds of marketers in context to the return on their marketing investments. Amid continued criticism from some sections… Read More
Nike, among the more digital savvy brands, also commands a loyal base of customers. Over the years, even search engines continue to be a dominant force when it comes to product research, social networks have been gaining ground rapidly. Data from Global Web Index reiterates this… Read More
