IT spending by banking and securities firms in Middle East and North Africa (MENA) is forecast to grow to USD 12.4 billion in 2017, a 3.5 percent increase from 2016, according to Gartner, Inc. This forecast provides total enterprise IT spending for internal spending and… Read More
Cicero & Bernay (C&B) is enhancing its Middle East & North Africa (MENA) region network capabilities through an affiliation with Local Flavor, based in Kuwait. This agreement follows a number of 2016 announcements of new alliances for C&B, with the agency expanding its reach to… Read More
Much of 2016 was spent on lack of transparency, the errors in metrics and measurement not sparing even the likes of Facebook, putting more doubts in the minds of marketers in context to the return on their marketing investments. Amid continued criticism from some sections… Read More
Nike, among the more digital savvy brands, also commands a loyal base of customers. Over the years, even search engines continue to be a dominant force when it comes to product research, social networks have been gaining ground rapidly. Data from Global Web Index reiterates this… Read More
As an experienced creative who has worked and lived in several countries around the globe, I do believe that Italy is one of the best countries in the world for food, the arts and yes, for creativity. Three years ago, the Art Directors Club Italiano,… Read More
InSkin Media, the international advertising technology business, has promoted Sebastian Schindler to Global Insights Lead. The promotion is a result of InSkin’s increased focus on its international activities, following the expansion to UAE in 2016 with the opening of a Dubai office and the growth… Read More
Dentsu Aegis Network has appointed Iyad Tibi as Regional General Manager at iProspect. He will contribute to the agency’s evolution, working to diversify and develop its service offering while driving regional expansion. He will report to Michael Nederlof, CEO of Dentsu Aegis Network MENA “We are… Read More
Ad blocking continues to be a hurdle that marketers and related professionals will encounter in the year ahead. In the last year, various regions have responded to ad blocking differently in pace but similar in the fact that each region has seen an increase in… Read More
Ronald Sawaya has been promoted to the position of Head of Investments at Omnicom Media Group in the Kingdom of Saudi Arabia. Prior to this, he was Director-Investments at OMD Arabia. In his new role, he will guide and supervise the buying function across the… Read More
In many discussions, Twitter is the live connection to culture – locally as well as globally. People turn to Twitter to share their joys and also to gain support and solidarity in times of crisis. Everyday, #LoveHappens in different forms on Twitter. In the last… Read More
