Dubai-based holding company, Meraas, that has interests in various sectors including retail, entertainment, healthcare, hospitality and real estate among others has donned a new brand system that serves to reflect the company’s drive, and link all of its destinations. The new brand embodies an expression… Read More
Mashreq has been acknowledged with the ‘Service Olympian Award for ‘Most Viral Activities on Social Media’ recognizing the bank’s community engagement efforts on social media channels. Ethos, a Dubai based consulting firm, conducted an in-depth market analysis to study how various brands ranked on their… Read More
Agency Trading Desks (ATDs) continue to be the dominant model for programmatic ad buying, used as the principal approach for nearly 40 percent of the world’s biggest brands, according to new research by the World Federation of Advertisers (WFA). However, advertisers are demanding a new… Read More
For some time now, it has been evident that digital consumers are spending more time each day reading online rather than print forms of press. The latest wave of research from Global Web Index shows that the typical internet user is now devoting over 50… Read More
An anthropological study of change agents in the Dubai business community. Stepping down from the dais after being on ‘the breakfast panel’ at the Siegle+Gale ‘future of branding’, I started chatting with one of the audience who had asked a question about the future of… Read More
Turner Broadcasting System, the parent brand of the likes of CNN and the Cartoon Network, has officially become a subscriber of the OOXmonitor. “Acquiring the account of Turner Broadcasting System, the parent company of CNN and the Cartoon Network is a high profile win for… Read More
BBC Worldwide is beginning 2017 with on a very busy note. The media company has completed a spree of deals across the Middle East and Mediterranean region, spanning various business areas and reiterating its expectations from the region. “We’re delighted that BBC Worldwide, as the… Read More
After spending seven months in the agency as the Regional Director of Digital and Integration, Matthew Butterworth has been promoted to Managing Director of MullenLowe MENA. In his role so far, Mr Butterworth has been championing the coming of the Digital Age since his early… Read More
HTC may be playing the cautious card in some of the markets its operates in but it is bullish on the Middle East and North Africa (MENA) region. The Taiwanese Android and Windows smartphone manufacturer has two new smartphones — the HTC U Ultra and the HTC… Read More
Following Microsoft’s purchase of LinkedIn back in June 2016, the enterprise networking service has undergone one of the biggest overhauls since its launch in 2003. LinkedIn’s purchase and revamp appears to be accelerating the growth it was already enjoying. Particularly important here is that, while… Read More
