GlassQube Coworking and New York University Abu Dhabi (NYUAD) have formed a partnership aimed at developing the startup ecosystem and SMEs (small & medium enterprise) in Abu Dhabi. This move follows the 2016 launch of GlassQube Coworking, an initiative that offers a range of work… Read More
Rehlat, a Middle East online travel agency, has hired Brazen to manage its PR in 2017. Brazen will run a fully fledged press office and has been tasked with taking on all the company’s media relations for the UAE, KSA and Kuwait. Rehlat, which means… Read More
Gene Editing, New Mental Health, Halal Tourism and The Year of Giving, are just a few of the trends that describe a region advancing social change for itself and others, through diversity and inclusion. These were highlighted in J. Walter Thompson Innovation Group MEA’s… Read More
It is well known that Apple has a highly loyal customer base, but a GWI survey underlines just how many current iPhone owners are likely to stick with the brand when they next buy or upgrade their mobile. An overwhelming 83 percent of iPhone owners… Read More
WPP has formed a new sub-holding company, WPP Health & Wellness, that unites WPP’s broad capability under one banner to advance its offer and partnership with marketers across the spectrum of health and wellness. Created with a global perspective on the challenges and opportunities in… Read More
The travel ban that was one of the first challenges facing the Middle East & North Africa (MENA) region in 2017 has seen much action within the short time that it had been announced on January 27 2017. Even as the ban has met with… Read More
Winds of change are sweeping through the GCC luxury tourism sector. Once known for its carefully created opulence and resplendence using high quality materials in furnishings and design, fresh perspectives that are centered on experiences and emotional connectivity, are invigorating the sector and demanding creative… Read More
One of the most crucial months for a marketer in the Middle East is Ramadan. With the aim to break through the advertising clutter, and send across a strong message to its consumers last year, Arla Foods created its annual Ramadan campaign for the Lurpak… Read More
Grey Group has appointed Ali Shabaz, who has been the Chief Creative Officer for its Southeast Asia region, to takeover as Chief Creative Officer for Grey Middle East. The move comes as the position opens up with the exit of Mike Shackle, who had joined… Read More
Award-winning art director and visual designer Filippo Spiezia is to join Baroque Worldwide as Partner and Chief Operating Officer. A native of Italy, Mr Spiezia will oversee the company’s business operations and work alongside Co-Founder and Chief Executive, Ali Mansoor as the creative production company… Read More
