Warc, the global marketing intelligence service, pointed out that Artificial Intelligence (AI), defined as the ability of computers to take on tasks that have previously required human intelligence to complete such as speech recognition or interpreting data, will have a major impact on the marketing… Read More
Despite some high-profile releases, nothing so far has convinced mainstream consumers to embrace the benefits of wearable tech. And yet Snap Inc, the umbrella brand that owns Snapchat, has become the next company to bet big on smart glasses. Spectacles, that had marked the formation… Read More
IPG Mediabrands has appointed Tim Ringel as Global President, Reprise. In this role, Mr Ringel will lead the growth and expansion of the network’s full-service search and digital experience agency. He will work in close partnership with Craig Ellis, EVP, Global Head of Operations,… Read More
Many in the industry believe that the best creative ideas usually comes when in the shower. One Show picked up on this thought in its latest video, urging the creative community to submit their entries before January 27, 2017. Created by Rethink, One Show has… Read More
Google has released the 16th annual Year in Search, offering a look at the year’s top trends in Saudi Arabia based on searches conducted using its search engine. The results showcase an interest in seeking employment opportunities, as the TAQAT national labor portal was the… Read More
For large swathes of consumers, the right to access free online content is seen as sacrosanct. But with ad-blocking on the rise, there’s little recognition or willingness on the part of the consumer to accept that ads are at the core of this. While some… Read More
Mövenpick Hotels & Resorts has refreshed its brand identity in order to reflect the quality, relaxed confidence and amiable efficiency of today’s Mövenpick. London’s strategic brand design agency Bulletproof was briefed to create the new visual identity, and went back to Mövenpick’s roots for inspiration.… Read More
UAE brands are going global and in the market itself, some of these brand are among the more preferred names for the consumers. Home grown UAE brands have dominated YouGov BrandIndex’ first UAE Brand Advocacy rankings, which ranks brands that receive the highest recommendations from… Read More
After posting annual declines for six quarters in succession, the Middle East and Africa (MEA) PC market finally exited the third quarter of 2016 close to flat, with year-on-year growth of 0.4% based on shipments of 3 million units, according to global technology research and… Read More
Driverless cars are officially here. The newest in smart cars is currently being tested in Dubai, along with some of the other markets, and a key question is how are driverless cars perceived by UAE Residents. A recent study using YouGov’s Omnibus Service, has found… Read More
