Key global and regional industry leaders will take the stage at Innovation Live! in association with Dubai Chamber, addressing the innovative initiatives taken in the UAE to fulfill the National Innovation Strategy and the UAE Vision 2021. The lineup of speakers include H. E. Hamad… Read More
Digital Venture and Rocket Fuel Inc have entered into a strategic alliance in the MENA region. Rocket Fuel has appointed Digital Venture as reseller of its programmatic marketing platform to distribute, promote and market Rocket Fuel services to advertisers and ad agencies across the region.… Read More
Internet company, Opera has released its State of the Mobile Web Africa 2016 Report, highlighting mobile internet trends across the continent, including consumer browsing behaviour and app usage. According to the report, Ghanaians, Kenyans, Seychellois and Mauritians are the highest data users with an average usage of… Read More
Facebook has now made it possible for businesses to link their Facebook, Messenger and Instagram accounts so that they can manage communications across all three channels in a single place, with an updated inbox. A Single Inbox For All Three Channels With the single Inbox,… Read More
For FP7/MENA, the year might not have started off well in terms of winning trophies at some of the most important award shows including Dubai Lynx Festival of Creativity and Cannes Lions International Festival of Creativity, but it has ended the year with a bang… Read More
Brand advocacy has increased in the online space. For many digital consumers, reviewing the products they have purchased has become the norm. Almost half say they regularly post online reviews of products, services or companies, with notable peaks among 25-34s and the top income quartile.… Read More
Data management will be the most important skill for Middle East organizations in 2017, with Chief Data Officers taking on the role of driving organization wide skills growth. With cloud, mobility and the Internet of Things driving IDC’s prediction of 10-fold data growth to 44… Read More
Ecommerce in the region is growing, promising the rise of an industry that has changed business dynamics in markets such as China and India. There are some trends and innovations in ecommerce and the attribution strategies that are transforming the sector globally and locally. Criteo… Read More
Online video streaming in the region is only set to pick up further. With players like Netflix making a foray in the region last year, another vindication comes with STARZ Play getting a new multi-million dollar funding investment. This investment is led by existing investors… Read More
The Middle East and Africa (MEA) will experience the fastest rate of digitization in the world according to analysts IHS Markit. Shipments of LTE technologies* increased by more than 300 per cent in 2015, and the MEA region is projected to be one of the… Read More
