Dubai-headquartered creative production company Baroque has been busy. As part of its global expansion, the company has launched Baroque Film. The move follows the company’s acquisition of Milan-based Dress Code Film. The new unit will be spearheaded by Lorenzo Bassano, one of the Co-founders of Dress… Read More
Following your passion can be daunting, but when you dare to do so, you will find that the greatest opportunities and life adventures are simply one step away. With this thought, the new Cadillac XT5 has come to the region with its latest campaign ‘Pursuit… Read More
Initiative MENA has taken on board Wadih Shamma as its news Regional Investment Director. In this role, Mr Shamma will lead Initiative MENA’s trading across the region. His mandate will include setting and developing a comprehensive trading strategy for Initiative’s business, as well as creating… Read More
The search for Pokémon in the location-based reality game Pokémon GO, has literally taken over several markets globally inducing new life into digital technology such as augmented reality. According to a YouGov survey, 91 percent of UAE residents are also aware of the global phenomenon.… Read More
Real-time advertising has been on the cards for a while and some companies attempt it in different formats but Facebook is giving a real shot to advertisers on its platform as it links ads in News Feed to Messenger. While this also means a seamless… Read More
It’s well-known that device sharing, especially for PCs, laptops and games consoles, is common between multiple members of a household. But a Global Web Index – GWI Device report – examines that the same trend is also clear in context to tablets. Over half (55… Read More
Automation solutions company, PubMatic, has launched a comprehensive revenue management platform — SEVEN — that it claims gives publishers full control of their digital assets and provides media buyers with the ability to purchase verified audiences and premium inventory at scale across all screens, channels… Read More
The marketing industry is still reeling from the incendiary comments made by Saatchi’s ex-chairman, Kevin Roberts. There has been a lot of rhetoric exchanged. Some have asked if Roberts’ resignation was an ‘overreaction’. Others say setting quotas for women leadership is a form of positive… Read More
Image Nation Abu Dhabi is soon going to begin production on three new feature films in the final quarter of 2016. All three films will be shot on location in the UAE and Oman, with filming commencing on the first project On Borrowed Time in… Read More
Duracell has appointed Grey Group Middle East and Africa (MENA) to lead all its brand communication for the region. “Our Dubai team is excited to be driving Duracell’s business communication forward in the region, and further boosting the brand’s image, exposure and performance in the… Read More
