Saavn, an Indian audio streaming service, has entered into a strategic partnership in the Middle East with VIVA Bahrain to bring Saavn Pro to South Asian audiences in Bahrain. This is the platform’s first step to debut in the region. “Partnering with VIVA enables Saavn to offer our… Read More
Arabian Radio Network (ARN) has launched seven new digital-only radio stations. The new stations, which are accessible to listeners within the UAE, are extensions of ARN’s existing FM radio brands Virgin Radio 104.4, Dubai 92, Hit 96.7 and City1016 and their associated apps. Virgin Radio… Read More
The year has not begun well for technology companies including tech giants such as Alphabet, Apple and Microsoft. Social media players, that are comparatively newer to the Wall Street life, have managed to buck any domain decline trend. This is largely courtesy the growth Facebook and LinkedIn have… Read More
Communications firm, Hill+Knowlton Strategies (H+K Strategies) has appointed Matthew Dezzani as General Manager of its business in Saudi Arabia. Under the chairmanship of His Royal Highness Prince Abdulaziz Turki Alfaisal, the firm has offices in Riyadh and Jeddah. Mr Dezzani has more than two decades… Read More
Walid Hadid has joined OMD MENA in the newly created role of Head of Analytics to provide OMD clients with a holistic, integrated service. The appointment is in continuation with OMD’s commitment to sciences in the marketing field since its inception almost 15 years ago. The agency asserts… Read More
In the first quarter of 2016, WPP’s reported revenue was up 10.5 percent at USD 4.49 billion. On a like-for-like basis, excluding the impact of acquisitions and currency fluctuations, revenue was up 5.1 percent. The pattern of net sales growth, a term that WPP uses… Read More
The Clorox Company has appointed FCB and mcgarrybowen/Dentsu Aegis Network as its lead creative agencies to represent the brands portfolio of businesses. The agency selections are a part of the company’s strategic focus on accelerating profitable growth by transforming its brand marketing through digital technology,… Read More
The week started with the sad news of death of celebrity singer, musician and actor Prince Rogers Nelson. The musician who had reported cases of illness previously was found unresponsive on April 21 before being declared dead. Musicians, celebrities and fans all over the world took… Read More
In recent times, many ad campaigns have attempted to spread awareness on the risks of being on mobile phones while driving. In most cases, the ads are seen by auto manufacturers or regulatory authorities. But telecom company Etisalat has joined this list. Etisalat’s latest ad… Read More
Shortly before the official registration deadline, the global business and innovation platform of the digital economy, dmexco 2016, is setting new benchmarks. For the first time, dmexco will welcome more than 950 exhibitors from different countries and from the most important agency networks and brands… Read More
