Memac Ogilvy, led by the Dubai office, has secured nine shortlists in the Design category at the Dubai Lynx International Festival of Creativity, putting it on a lead over the others. J. Walter Thompson as four shortlists. Impact BBDO and Y&R Dubai have three each… Read More
As the second day of the Festival kicks off, the first set of shortlists is out at the Dubai Lynx International Festival of Creativity. With 11 entries competing for the final metals, J. Walter Thompson leads the shortlist tally, followed by Leo Burnett that has… Read More
Just as soon I arrived at the Dubai Lynx International Festival of Creativity, I was taken by the environment of creativity and innovation. It is most definitely a refreshing experience, and I promised myself that I would get the most out of this opportunity. Being… Read More
In the Middle East and North Africa (MENA) region, programmatic has grown to be more a buzzword. From merely collating data around customers to serve relevant ads, programmatic has also become personal as it is about getting the right message, to the right audience, in… Read More
The Middle East and North Africa (MENA) region ended 2015 on what some may call neutral, and others slightly below expectations, growth rate. But not everyone is complaining. The year brought good news to some of the players in the region, reiterating that even tough… Read More
Even before the curtains go up for global and regional experts to comment on the trends impacting the industry, the Dubai Lynx International Festival of Creativity has made room for students attending training and workshops. Leo Burnett and Starcom Mediavest Group have called in not… Read More
Insiight Pty Ltd has acquired Effective Measure International. Insiight is a newly formed company led by Scott Julian, the original founder and existing board member of Effective Measure International, and is supported by other founders of Effective Measure with strong financial backing from various investors.… Read More
Over a month ago, Morocco-born Buzzkito chose Dubai as its headquarters, in line with its expansion plans in the GCC region and Africa. The Buzzkito Network, which focuses on short content video production and distribution, looked to address the lack of brand-awareness digital content in… Read More
Following a six-way pitch process, Starcom Mediavest Group has retained the Savola business in the Egyptian market, an account it has held since 2012. The assignment covers the entire portfolio of Savola brands, including all its oil, ghee, sugar and pasta brands, and will see… Read More
It goes without saying that this year has been one of the hardest for our industry in this region. And the outlook for 2016 and 2017 is predicted to be just as tough, if not more. We’re a part of the world that is very… Read More
