The digital environment has changed how consumers and businesses interact. While this has opened up newer opportunities for brands, it is also a challenge to understand the psychology of consumer behaviour and what influences them. To understand this, a session with Rajagopalan A R, Assistant… Read More
Amongst several tweets by people on their favourite football player, the week saw women ruling the trends. The release of the upcoming Bollywood movie trailer Jazbaa trended and the week ended on a serious note with the world observing Women’s Equality Day. Women’s Equality Day… Read More
UAE-based Fetchr, a shipping and logistics technology that makes peer to peer delivery has launched an Android version of its app, available for download now on Google Play. Fetchr gives businesses and the community the ability to send or receive anything, anywhere, using a phone’s… Read More
In a major branding overhaul, Abu Dhabi Media (ADM) has revamped its four regional flagship channels which was done by Dubai-based multi- disciplinary integrated design house Les Folies. The agency embarked on a massive branding revamp for ADM’s Abu Dhabi Sports TV, which culminated in… Read More
Dentsu Aegis Network has expanded its service offering in Kuwait. It has partnered with View Communications in the region which will handle the media planning and buying requirements of Carat and other Dentsu Aegis Network clients. In step with strides being made in the country’s… Read More
Considering the high mobile penetration rate in the Middle East and a fastidious shift to smartphones in Africa, Sony Mobile Communications is crafting a strategy inclined towards manufacturing high premium handheld devices. “Our re-energized strategy is all about concentrating on premium products and smartphones. We used to… Read More
With speakers from Twitter, Yahoo!, The Body Shop and Cambridge University Press, the second edition of the Marketing Kingdom Middle East, taking place from 18-19 October at the W Hotel in Doha, has been a frequent topic of discussion among Qatar marketers in the past… Read More
Clarion Events, organisers of Gulf Bike Week has appointed Brazen to handle the PR for its 2015 event in Dubai, 22-24 October. Brazen will handle all PR & Content Marketing for The Middle East’s premier motorcycle, music and lifestyle festival which promises to be the… Read More
Annalect MENA – Omnicom Media Group MENA’s data, technology and analytics division – has partnered with Ensighten, an enterprise data and tag management, to bring first-party data insights to the region’s advertisers. This partnership is designed to help them improve the efficiency and ROI of… Read More
Kellogg’s has partnered with Shablol, a kids’ educational and entertainment website. The focus of the new digital partnership is to launch an engaging campaign for kids within the age group of 6-14. The partnership will involve Shablol and Kellogg’s collaborating to develop new digital content and… Read More
