There may be the lesser evolved that still view corporate social responsibility (CSR) as something forced upon corporates or a must-do that has to be tick marked in an annual calendar. However, leaders – both from business arena and of society – in the Middle… Read More
Starting the year positively, global consumer confidence saw an increase of one point from fourth-quarter 2014, with an index score of 97, according to the Global Consumer Confidence report released by Neilsen. After a slight dip at the end of last year, when all… Read More
Dacia Automobiles celebrated its 10th anniversary by reliving the joy and excitement of its customers buying their first Dacia. The emotions and feelings are presented in its recently launched TVC shot in Morocco. Dacia is a Romanian car manufacturer and was taken over by the… Read More
Empty plastic beverage bottles are seen as trash for most. That is why when this ‘trash’ can be used to light homes of thousands living in developing and under developed countries, it is an important example of creativity that delivers. This is what PepsiCo’s Liter… Read More
McDonald’s UAE has re-imagined the print ads of its yesteryears giving a new age twist to the retro look of 1955, when it had first announced its burgers and the product range. As a special promotion, McDonald’s has introduced a Limited Time Offer of the… Read More
On the heels of the launch of its Apple Watch app, Emirates has announced the debut of the Emirates App for Android. The airlines claims that more than one hundred thousand monthly users access its iPhone, iPad and Apple Watch apps, Emirates is ramping up… Read More
One of the traits commonly used to describe Millennials is of spending more time with virtual friends and engaging in online activities than with friends in person or doing more physical things like walking or playing a sport. Kuwaiti female activist Sheikha Intisar Salem Al-Ali… Read More
SellAnyCar.com, a largest car buying service in the Middle East launched its intuitive new Seller iPad platform to provide a seamless experience to customers selling their car online. The Seller iPad allows customers to take practically all the steps required to sell their car without… Read More
Successful marketers have reiterated time and again the virtue of a people-first approach. Two prominent names from media industry in the Middle East & North Africa region echoed this approach for content as well, pointing out that content should first meet an existing demand. Bassem… Read More
There is not only no shortage of content, but arguably no shortage of good content. As brands struggle to standout in a constantly flowing content stream, one challenge facing them, their agencies and other marketing and communication professionals is how to make content that will… Read More
