It can be a bit like ‘Games of Thrones’, whenever the debate of media versus message surfaces. In a digital world, power-centers have shifted. Creative agencies are embracing data and technology, a turf that their media agency counterparts have ruled since inception. The changing dynamics… Read More
Grey Group MENA kicked off ‘Hello Fame’ – a three-day management summit in Faraya, Lebanon which saw senior teams from across agency’s MENA offices coming together, celebrating their achievements as well as learning for the past experiences. During the summit, the teams reviewed global and… Read More
The World Federation of Advertisers (WFA) annual event ‘The Global Marketer Week’ will return to Asia Pacific for the third time in five years. The event will be held in Kuala Lumpur in 2016 in collaboration with the Malaysian Advertisers Association (MAA). This represents the… Read More
Dell has combined its business in the Middle East, Turkey and Africa to create one new business region: META (Middle East, Turkey and Africa). It has also appointed Driss Elougmani to lead the business in the region. In bringing together the people of these regions… Read More
A decade ago, social media was termed as one of the platforms that very few retailers chose for branding. While some businesses only focused on creating accounts to be present on Facebook and Twitter, others focused on pushing marketing messages out to consumers, hoping they would… Read More
Very soon, indoor data coverage will become easier for Etisalat consumers in Egypt. The telecom company has partnered with Ericsson to deploy the latter’s Radio Dot System in the region. Being the first-of-its-kind implementation in Egypt, the system provides data traffic solution in Egypt. Ericsson… Read More
OMD UAE has partnered with Pi Slice, a web-based social platform channeling funding for Micro-Finance Institutions. The move is part of the media agency’s Corporate Social Responsibility (CSR) activities. As part of the partnership, OMD UAE and Pi Slice have launched a ‘lending page’ to promote… Read More
A programmatic trading event was organized by BBC in Dubai which had many advertising professionals and clients of the global television broadcaster participating who discussed on the changes seen in programmatic in the region. Several key points was highlighted during the session where BBC’s Programmatic Trading Manager,… Read More
During and after the Arab Spring, we took a stand – people first – on how we’re going to run our business during this tumultuous time. The lessons we learned prompted me to look deeper into the link between culture and economic performance: What makes… Read More
When Arabian Marketer invited me to contribute to their inaugural print edition, I was thrilled. And since the release of the magazine coincides with Dubai Lynx, an event that attracts the crème de la crème of the region’s communications industry, I thought it was only… Read More
