When it comes to programmatic advertising or marketing automation in general, media and or technology experts usually lead the discussion, while creation often remains sidelined. However, in a world of advertising where computers are increasingly performing control-based processes, creation is an important criterion of differentiation… Read More
Ad professionals or media companies that may have, unwisely, put trust in video clickbaiting are going to face challenges on Facebook. Clickbaiting per se has become among the industry practices that despite its widespread criticism are still seen in abundance. Video clickbaiting is true more… Read More
Snap Inc has missed Wall Street’s expectations in its second quarter 2017 earnings report, but that has not taken away from the role that its platform Snapchat is playing as a viable option for marketers in the Middle East and North Africa (MENA) region. Numbers… Read More
In a bid to create what it calls a ‘healthy advertising ecosystem’, Facebook has said that it would take certain steps to ensure that the platform gets ‘clicks’ that matter. A move in that direction comes as Facebook reduces unintentional clicks. Ad placements that are… Read More
As mobile video consumption is increasingly growing, it has become important for marketers in the Middle East & North Africa (MENA) region to see the medium as not just a smaller screen but a format on its own. Addressing this, Facebook’s program PockeTVC allows brands… Read More
“We had a good second quarter and first half of the year. Our community is now two billion people and we’re focusing on bringing the world closer together,” said Mark Zuckerberg, Facebook Founder and CEO, as the social media major announced its second quarter 2017… Read More
To launch the highly anticipated season 7 of Game of Thrones, OSN, in partnership with their social media agency, Socialize, has created a Facebook Messenger Bot in the region, allowing users to chat with the series’ most iconic characters and join the fight for the… Read More
The dmexco Conference 2017 is all set to showcase important themes, brands, and thinkers of the digital business — and all of them will be on stage at unprecedented levels of diversity and quality. Major Ad Spenders And Agencies: Pure Business At dmexco On all… Read More
Kicking off on July 8, 2017 digital media professionals, social media enthusiasts, and business owners across the Middle East & North Africa (MENA) region will gather for the fourth Annual Mashable Social Media Day. The initiative celebrates the technologies connecting people together and to help… Read More
The most important thing to remember about video advertising in the mobile era is this: smartphones are not tiny televisions. Just as TV wasn’t visual radio and radio wasn’t an audible newspaper, mobile must be recognized for what it is — a new medium that… Read More
