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FP7/Dxb

Four Peat Win For FP7 At Effie MENA 2016

Four Peat Win For FP7 At Effie MENA 2016

8 years ago by Sana MahmudAdvertising

For FP7/MENA, the year might not have started off well in terms of winning trophies at some of the most important award shows including Dubai Lynx Festival of Creativity and Cannes Lions International Festival of Creativity, but it has ended the year with a bang… Read More

J Walter Thompson, Memac Ogilvy, TBWA\Raad Lead Loeries 2016

J Walter Thompson, Memac Ogilvy, TBWA\Raad Lead Loeries 2016

9 years ago by Asma WangdeAdvertising

The Loeries Durban has announced its 2016 winners. The Middle East and North Africa (MENA) region has received a total of 36 awards at the awards. While J. Walter Thompson, Saudi Arabia was the only agency to receive Grand Prix, Gold was received by TBWA\RAAD… Read More

Batelco’s ‘Smart Buses’ To Keep School Children Safe

Batelco’s ‘Smart Buses’ To Keep School Children Safe

9 years ago by Sana MahmudAdvertising

Every day thousands of children in Bahrain travel on buses to schools and back. But unfortunately, in many cases, school buses in the country have turned into carriers of tragic news. The situation is so grave that Bahrain’s Prime Minister ordered that safety standards in… Read More

Emirates NBD Brings Emoji Stories For Money Remittance

9 years ago by Sana MahmudAdvertising

Emirates NBD has released a campaign highlighting its feature ‘Direct Remit’. The money remittance product by Emirates NBD helps customers to send money to their country, within 60 seconds, for free. Created by FP7/DXB, the short ad campaign makes use of emoticons to put across… Read More

Emirates NBD’s AC Vests For Laborers To Beat The Heat

Emirates NBD’s AC Vests For Laborers To Beat The Heat

9 years ago by Sana MahmudMarketing

With mercury levels continuing to soar across the United Arab Emirates, there is very little that anyone can do to find respite from the scorching heat. While some have alternatives, the case is not the same for many laborers in the region. Every day, there… Read More

FP7/DXB Bags Digital, Social Brief For Unilever’s Axe

FP7/DXB Bags Digital, Social Brief For Unilever’s Axe

9 years ago by Sana MahmudAdvertising

FP7/DXB has been tasked successfully to develop the digital launch of the latest campaign of Unilever’s popular brand Axe. This digital assignment will cover the entire Gulf Region. “ An Axe assignment is a dream opportunity for any creative agency; as this brand has tremendous… Read More

Unilever Asks For #AMinuteOfGoodness This Ramadan

Unilever Asks For #AMinuteOfGoodness This Ramadan

9 years ago by Sana MahmudAdvertising

How long do you think it takes to do something meaningful and good for someone else? With this thought, Unilever’s Lipton along with FP7/DXB created a video to encourage people to take a minute and do something good this Ramadan. Inspired by social experiments, Lipton… Read More

Cannes Lions MENA Scoreboard: Who Brought Home A Lion?

Cannes Lions MENA Scoreboard: Who Brought Home A Lion?

9 years ago by Sana MahmudAdvertising

The Cannes Lions International Festival of Creativity 2016 has ended on a mixed note for the region. While some agencies performed well, some were below expectations. The region on the whole, including Turkey, has brought home far lesser Lions in comparison to last year. In… Read More

13 Entries From MENA Shortlisted In Media Lions

13 Entries From MENA Shortlisted In Media Lions

9 years ago by Zeba MahmudAdvertising

There are 13 entries in all from agencies in Middle East & North African that have made it to the Media Lions category at the Cannes Lions International Festival of Creativity. UAE leads the charge with nine shortlisted entries. J Walter Thompson & TBWA\RAAD have… Read More

This Ramadan, MasterCard & FP7/DXB Help #GiftAnIftar

This Ramadan, MasterCard & FP7/DXB Help #GiftAnIftar

9 years ago by Sana MahmudAdvertising

The spirit of giving highlights the essence of the Holy Month of Ramadan. MasterCard, along with Priceless Causes, has rolled out a ‘#GiftAnIftar’ campaign across the UAE, based exactly on this insight. The campaign, conceptualized and executed by FP7/DXB, aims to send safe and nutritious meals… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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