The 65th edition of the Cannes Lions International Festival of Creativity has undergone a very significant streamlining exercise. The festival organizer, Ascential Events, has also deepened partnership with the city of Cannes to bring additional benefits for attending delegates. The year 2017 saw the festival,… Read More
Publicis Groupe has embarked on three new initiatives to enhance its offerings in marketing and business transformation. The group has created Publicis Spine, which will fuse all of Publicis Groupe’s data assets, technology, and talent, to strengthen the company’s proposition to drive and link both… Read More
Leo Burnett Dubai has won an 18-month assignment with Big Ticket Abu Dhabi. As per company officials, the Publicis Groupe ‘Power of One’ and played an integral part in the win. The new partnership will see Leo Burnett along with Optimedia and Prodigious provide strategy,… Read More
Spark Foundry has appointed John Antoniades to the position of Managing Director, Global Business. In his new role, which is effective immediately, Mr Antoniades will be tasked with driving global growth for the newly rebranded agency, outside of the US. Mr Antoniades will also be… Read More
If 2015 was about moving from a Holding Company structure to a Connected Network, 2017 is going to be about focusing on becoming a platform for the Publicis Groupe. On the sidelines of the ongoing Cannes Lions International Festival of Creativity, Publicis Groupe’s Chairman &… Read More
Publicis Groupe’s much anticipated succession plan is finally underway. The Groupe’s Supervisory Board has named Arthur Sadoun as the successor to Maurice Lévy, assuming the role of Chairman & CEO of Publicis Groupe, effective June 2017. Beginning June 1, 2017, Mr Sadoun will become Chairman &… Read More
Sitting in a luxury hotel in one of Dubai’s most posh locales in one-on-one press meet is how Publicis Groupe chose to officially announce the launch of Publicis.Sapient’s SapientRazorfish in the Middle East and North African region. Nigel Vaz, CEO, EMEA & APAC of Publicis.Sapient;… Read More
Zenith has updated its advertising forecast for 2016 and 2017, as the year comes to an end and the industry gears up for a New Year. Globally, Zenith predicts global ad expenditure will grow 4.4 percent in both 2016 and 2017, reaching USD 566 billion… Read More
For the eighth season, Publicis Groupe’s Maurice Lévy is back to wish the employees of the Groupe a happy new year through yet another entertaining video. This year, as his announced retirement date is on the horizon in May 2017, Publicis thought it would give… Read More
After four months of being on a leave, Laura Desmond, who was named Publicis Groupe’s Chief Revenue Officer, following the holding company’s massive restructuring earlier in the year, has resigned from the Groupe, effective December 31, 2016. During Ms Desmond’s leave, her responsibilities as Chief… Read More
