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Saudi Arabia

The Woman Driver In Riyadh Is An Emblem Of The New Saudi Arabia

The Woman Driver In Riyadh Is An Emblem Of The New Saudi Arabia

8 years ago by Sean Pillot de CheneceyContributors

In an ‘always on’ globalized and digitized environment, who we are and how we present ourselves to others has rarely mattered more. That’s as true for individuals as it is for Nation States and with ‘brand storytelling’ being key, the way national stories are perceived… Read More

Brands, Are You Ready For Saudi Women In The Driving Seat?

Brands, Are You Ready For Saudi Women In The Driving Seat?

8 years ago by Huma QureshiAdvertising

After more than two decades of activism, women will soon be allowed to drive in Saudi Arabia. It’s a historic moment, and one that is as much economic as it is egalitarian. For car manufacturers, the Kingdom’s decision to allow women to drive is much… Read More

UAE, KSA Top Value Nation Brands In The Region

UAE, KSA Top Value Nation Brands In The Region

8 years ago by Sana MahmudMarketing

UAE has ranked third in the latest report by Brand Finance which listed down the top 10 strongest nation brands. UAE is ahead of some of the most developed countries like Finland, Sweden and Norway. “In the Middle East, the UAE is the absolute champion… Read More

Renault Middle East Celebrates Saudi Women In The Driver’s Seat

Renault Middle East Celebrates Saudi Women In The Driver’s Seat

8 years ago by Sana MahmudMarketing

Taking advantage of the Saudi royal decree allowing women to drive, Renault Middle East, together with its distributor, Gulf Advantage Automobiles, has embarked on a marketing exercise where it is giving away seven cars to the first seven Saudi females to visit one of it… Read More

A View To Hajj Pilgrimage Through Saudi’s Digi Platforms

A View To Hajj Pilgrimage Through Saudi’s Digi Platforms

8 years ago by Zeba MahmudDigital

The Ministry of Culture and Information (MOCI) of Saudi Arabia has launched two digital platforms this Hajj season to being the latest information and insights to pilgrims in Makkah, worldwide audiences and local and international media. SaudiWelcomesTheWorld.org conveys a message of compassion and inclusion to… Read More

ME Smart Cities Innovations Support Big Data

ME Smart Cities Innovations Support Big Data

8 years ago by Zeba MahmudDigital

The Middle East countries are at the forefront when it comes to investing in digital government and smart services. Following its initiatives like Dubai Smart City and its UAE Vision 2021, Saudi Vision 2030 and the New Kuwait Vision 2035; governments are pouring funds into… Read More

UAE Stands Ninth Globally In Promoting Digital Govt

UAE Stands Ninth Globally In Promoting Digital Govt

8 years ago by Zeba MahmudDigital

The UAE has achieved advanced positions in a number of indicators included in Waseda – IAC International Digital Government Rankings Report published by the Institute of Digital Government at Waseda University in Japan. The UAE has been ranked seventh in the e-Participation index, ahead of… Read More

Will Saudi Rise To The Challenge

Will Saudi Rise To The Challenge

8 years ago by Ramzi RaadAdvertising

When comparative statistics were first published in 1986, Saudi Arabia occupied the second position after Kuwait with USD 672 million annual advertising spend in measured media. In 1987, the Kingdom jumped to the top position, which it occupied till 2005. Its ad market size grew… Read More

Guinness World Records’ Appoints BPG Cohn & Wolfe For PR Mandate

Guinness World Records’ Appoints BPG Cohn & Wolfe For PR Mandate

8 years ago by AM News DeskAdvertising

Following a three way pitch, BPG Cohn & Wolfe has been appointed to build and grow Guinness World Records’ consumer brand awareness across the UAE and Saudi Arabia. The PR agency was competing with M&C Saatchi and Fleishman Hillard. This is the first time that… Read More

Magna Global Expands To Saudi Arabia

Magna Global Expands To Saudi Arabia

8 years ago by AM News DeskMedia

Despite the challenging times, Magna Global, has expanded its footprints to Saudi Arabia, opening up its first office in Riyadh. The Saudi setup will be headed by Lara Arbid, Deputy General Manager at the KSA unit. Established in 2005, Magna Global’s turning point was in… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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