Canon Middle East has named the first four winners of its Story Shapers Program. The initiative is aimed at supporting individuals in bringing their stories to life or ‘story-doing’, keeping in line with its motto of promoting storytelling. The program will teach aspiring photographers how… Read More
As Viu continues its expansion into the Middle East, it parent company Vuclip has formed a partnership with telecom operator Omantel making a foray into Oman. Following this, the OTT video service will be available to Omantel mobile customers across the country. Omantel will provide… Read More
Artificial intelligence (AI) has the potential to boost economic growth in the United Arab Emirates by 1.6 percentage points and add USD 182 billion to the national economy by 2035, according to a recent report by Accenture. The report looked at 15 industries in the… Read More
EVOPS DMCC Dubai has formed a strategic alliance with FN Designs that will leverage the two companies’ strengths to expand their footprint across the Middle East. “We are delighted to partner with EVOPS Marketing & PR as the two companies complement each other in different… Read More
It’s no secret that the internet has shaped the world and changed lives in big and small ways. Understanding the value that it can bring to the future, the Internet Society (ISOC), a global non-profit organization dedicated to open development, evolution and use of the… Read More
Emirates NBD appoints digital agency Omnia as brand consultant. Having worked with Emirates NBD since 2016 on several projects, Omnia will now be responsible for ongoing strategic counsel and consultancy related to the financial institution’s brand, as well as ongoing brand stewardship and design. “The… Read More
Growth tops the list of CEO business priorities in 2018 and 2019, according to a recent survey of CEOs and senior executives by Gartner, Inc. However, the survey found that as simple, implemental growth becomes harder to achieve, CEOs are concentrating on changing and upgrading… Read More
Every year, during Ramadan, people connect with faith, family and friends. In building community and bringing the world closer together, Facebook is among the popular platforms where people share Ramadan experiences around common passions and goals. As per the social media platform, over 86 percent… Read More
VIVA Bahrain is looking to strategically bolster its digital operations. The Bahrain telecom operator has now introduced a host of digital services including self service machines (SSM) and a smart queue management service to enhance customer experience. VIVA has partnered with the likes of Skiplino… Read More
Marketing in an ad-blocking world asks for a more evolved role of marketing in connecting brands to a new generation of consumers. Mastercard put this on the table in its inaugural CMO Forum in Dubai. The objective of the forum was to explore the impact… Read More
