“One of the industry’s fundamental problems lies around the remuneration in the agency business,” Samir Ayoub, the industry veteran who launched media audit firm MEDPUSH in Q4 2016, makes this point while reassuring that all is not lost in the media value chain battle. For… Read More
The Effective Innovation shortlist for the Warc Awards, a global search for next-generation marketing effectiveness, has three entries from the Middle East & North Africa (MENA) region. Around 21 campaigns have been shortlisted in the Effective Innovation category, which recognizes innovative thinking that has transformed… Read More
Grey Group Middle East and North Africa (MENA), has won JTI’s account, to develop its brand management and communication in the GCC region, with focus on Saudi Arabia. With this win, Grey’s Beirut team has enlarged its portfolio in the tobacco industry, as it already… Read More
Irwin Gotlieb, the former CEO of GroupM and hitherto its Global Chairman, is stepping down from the role, as he transitions to a senior advisory role with WPP. Mr Gotlieb was GroupM’s first global CEO on its founding in 2003, and he transitioned to Global… Read More
Dubai Properties, a leading real estate master developer based in Dubai, has assigned its advertising mandate to FP7 Dubai. The agency has also been awarded Dubai Properties’ social media business following a pitch process, over the past two months. “As a developer, we needed a… Read More
The Board of WPP has appointed independent counsel to conduct an investigation in response to an allegation of personal misconduct against Sir Martin Sorrell, Chief Executive Officer of WPP. The investigation is ongoing. The allegations do not involve amounts which are material to WPP as… Read More
The private integrated healthcare group, Capital Health, has appointed Grayling to handle its social media communications. Headquartered in Abu Dhabi, Capital Health operates two healthcare facilities in the UAE — Specialized Rehabilitation Hospital (SRH) and Health Shield Medical Center. “We are thrilled to be working… Read More
Publicis Media has launched ‘Commerce’ as a Publicis Media global practice dedicated to spearheading a capability spanning commerce strategy, media and marketplace investment, as well as content and merchandising. Ali Nehme will serve as Global Practice Lead, Commerce, Publicis Media, and report into Digitas Global… Read More
Dentsu Aegis Network has appointed Tarek Daouk as CEO of the Middle East and North Africa (MENA), a move that will continue to drive forward the organization’s aim to become a 100 percent digital economy business by 2020. In his new role, Mr Daouk will… Read More
To kickoff this year’s Mother’s Day in the Middle East, Middle East retailer Babyshop, along with its agency, FP7 DXB, has created a new Arabic word – Al Umobuwah. Arabic contains a variety of words that stem from paternal-centered roots, including the word for ‘parenthood’.… Read More
