The UAE automotive industry has experienced exponential growth in the last few years, generating records of demand for car parts. The scenario has proved to be the perfect breeding ground for an old problem in the region — the increase in the amount of fake… Read More
Warc Prize for MENA Strategy 2018, a search for the best strategic marketing thinking that has driven results in the region, is all set for its second edition. The 2018 awards will be chaired by Wasim Basir, Director – Integrated Marketing Communications, Coca-Cola MENA. “Across… Read More
Audi Middle East has reappointed Tonic International as its lead creative agency. The UAE based independent agency will continue to support sales and drive growth for Audi in the Middle East region. Following seven years of collaboration, the renewed partnership will see an increased scope… Read More
Babyshop, a children’s retailer in the Middle East, have entered a strategic partnership with FP7/MENA Dubai, effective immediately. FP7/MENA Dubai will work with Babyshop across all verticals on its creative strategy and planning on digital, TV, print, OOH, social, radio and experiential activations. FP7/MENA Dubai… Read More
Turkish Airlines has always attempted to go beyond just commercial messaging of an airline company in its advertising. Its newest commercial, once again debuted at the Super Bowl, stars heart surgeon and TV personality Dr. Oz. Danish director Martin Aamund took the reins for the… Read More
The Cannes Lions International Festival of Creativity has released the remaining names of its 2018 Jury Presidents. A total of 26 Presidents will guide specialist juries within the nine Awards Tracks. In addition to creative leaders drawn from across the spectrum of creative services, this… Read More
Centrepoint is going all out promoting its new brand positioning. The fashion retail brand is spreading the message of ‘show yourself’, which it says is in line with its purpose driven thinking. In its newest brand campaign, the new brand positioning looks to promote confidence… Read More
Entourage, a live communication agency, has been recognized as the Best Emerging Creative Communications Agency in Dubai at the recent UAE Business Awards, organized by the British MEA Markets magazine, a Middle East and Africa (MEA) magazine that reports major developments across the region. The… Read More
Several broad themes will define 2018, a year that follows the call for introspection and transparency that the marketing industry had embarked on. In a new set of challenges, trust will be among the predominant areas of focus, according to Zenith. The media agency’s special… Read More
Ecommerce sales growth will continue to dominate marketing objectives in 2018. A recent report by the Ecommerce Foundation anticipates online sales value to grow to USD 2.77 billion globally. With several events lined up for the year, here are some tips on how to take… Read More
