The year 2017 will be remembered as a milestone year for the Middle East & North Africa (MENA) region for several reasons. In the wake of the economic and political challenges that are not new to the Middle East, regional leaders took decisions that will… Read More
Ad land had its share of high profiled movements in 2017. Memac Ogilvy braced for a big change as Edmond Moutran, the agency’s chief since its launch in the region, decided to step down as part of the agency’s succession plan. In September 2017, Patou… Read More
Opinions and views from the industry play an essential role in comprehending how business leaders and decision makers are approaching developments that impact marketing and advertising. The year 2017 saw some of the most prominent industry leaders spare time to share their thoughts with AM… Read More
The year 2017 can be described as the year of the “frustrated marketer” in an industry still facing the aftermath of ANA’s media transparency report. McDonald’s called all major holding groups for its nearly USD 2 billion global media review, Amazon consolidated its USD 1… Read More
The Middle East region is know for its year-long sales and shopping festivals. At a time when almost all are offering incredible discounts, brands need to innovate and think of ways to attract shoppers. The latest film from Impact BBDO Dubai for Centerpoint has kept… Read More
Almarai has retained Spark Foundry, a Publicis Media agency in the Middle East, as its media agency in the wake of a competitive pitch. This win builds on the partnership between the two businesses that has led to some ground breaking work in the category.… Read More
Ending a five-year stint with Impact BBDO, where he formed one of the most successful creative partnerships in the Middle East & North Africa (MENA) region with CEO Dani Richa, Fadi Yaish is gearing up for a new chapter in his professional journey. As AM… Read More
As the 10-day countdown to 2018 begins, Arabian Marketer is taking a final look at the year gone. In the first of the series, let’s look at the news stories, interviews and industry reports that attracted the attention of professionals of the media, marketing and… Read More
Cristal Awards 2017 was a good run for the Middle East & North Africa region, despite lesser participation from the agencies this year. The agencies that participated managed to bring home a total of 29 awards including Golds. Y&R Dubai and TBWA\Raad continued their winning… Read More
Women in the Gulf Cooperation Council (GCC) represent only 2 percent of board positions and 13 percent of chief executive officers (CEO), according to the Association of Chartered Certified Accountants (ACCA). However, according to the Pearl Initiative, women in the GCC attach high importance to… Read More
