PRCO Dubai has been appointed as the Dubai Public Relations representatives for Les Grandes Alpes Private Hotel. The development is effective immediately. A key part of PRCO’s mandate is to spread the buzz around Les Grandes Alpes using digital platforms among other media. Nestled in… Read More
UM MENA has named Assaad Kassis as the General Manager of its operations in KSA. The role comes into effect as its Country Lead Khalil Arouni has decided to relocate to pursue new opportunities. With the changing market dynamics in KSA, UM’s focus will increase… Read More
FP7 has appointed Jon Marchant as the Managing Director of its Dubai office, effective November 1, 2017. With full responsibility for the leadership and development of FP7 DXB’s business, Mr Marchant will play a key role in meeting the company’s growth goals as well as… Read More
Even though it’s far more common than before for women in Dubai to have a job, it’s still a different case when it comes to working moms. But time in the United Arab Emirates hasn’t exactly stood still either. The film ‘Together Takeaway’ offers a… Read More
Following a rigorous pitch process, OSN has retained Starcom as its media agency of record (AoR). Starcom will continue to handle the entire media planning and buying mandate for OSN. Over the last couple of months, the pitch had seen participation from some of the… Read More
Cadillac, in partnership with The Andy Warhol Museum, has named 2017’s final exhibition of ‘Letters to Andy Warhol’, which is set to take place at UAE’s Dubai Design District (d3) as part of Dubai’s urban lifestyle event, Sole DXB. Held from 8-16 December 2017, the… Read More
Spark*, the creative and branding arm of The Publicity Network (Publinet), has appointed Nadine Abboud as Director of Client Services, bringing over 15 years of integrated marketing and communications experience to the agency. In her new role, Ms Abboud will be responsible for providing the… Read More
Panasonic Marketing Middle East & Africa (PMMAF) has embarked on one of its biggest consumer marketing exercises in the Middle East. The campaign ‘Makers of Quality. Mastered in Japan’, the media mandate for which was recently awarded to Vizeum MENA , looks to emphasize on… Read More
“There are many possible futures ahead of us. The road we’ll end up taking is still ours to choose.” With these two sentences, Jonathan (JC) Oliver, global creative officer of Unlockd and speaker at BrainScape 2017, set the tone for PHD’s annual conference in Dubai.… Read More
RTB House has implemented new algorithms for precise estimation of cost-through clicks (CTRs), which it claims allows better prediction for potential clicks on ads, thereby yielding higher return on investment (ROI) for customers. This development makes the retargeting tech company use deep learning – the… Read More
