The United Arab Emirates has a new social media agency – Social Shop by Aurora. The new agency aims to bring a one-stop solution for organizations and corporates looking for turnkey solutions to their social media needs. Co-founded by social media specialist, Annie Meikle, and… Read More
Memac Ogilvy Public Relations (MOPR) has appointed Tim Fallon to the newly created position of Head of Government & International Affairs, covering the Middle East & North Africa (MENA) region. He will also take on the role of National PR Director for Bahrain. Having previously… Read More
Very recently Atlantis, The Palm had undertaken a marketing exercise to spread the word around its positioning ‘A World Away From Your Everyday’ in an experiential campaign focused on the UK. The campaign, conceptualized and executed by FP7, had also garnered Atlantis significant PR. Another… Read More
Of the 12 shortlisted entries from the Middle East & North Africa region, including Turkey, MENA agencies have brought home three metals at the Festival of Media Global Awards that took place earlier this month in Rome. Mindshare Turkey has won a Silver at the… Read More
GroupM has named Lindsay Pattison as its Chief Transformation Officer (CTO). She also continues to be CEO of Maxus and will perform both roles. In her new role, she will lead change initiatives across GroupM and its agencies. Along with other WPP companies, she will… Read More
It was just over a year ago that Will Swayne was given the global mandate for Dentsu Aegis Network’s media agency Carat as its President. No stranger to the fast changing media business, Mr Swayne is aware of the evolving role agencies need to play… Read More
Cicero & Bernay Public Relations (C&B) has strengthened its Middle East & North Africa (MENA) region capabilities by expanding into Algeria and Tunisia through a new strategic affiliation with Kalima. The agreement follows C&B’s recent partnerships with Daily Public Relations in Bahrain and ProComms in… Read More
Following a number of new business acquisitions in 2016 and retention of existing accounts, the Paris-based consultancy Research Company Evaluating the Media Agency Industry (RECMA) has ranked PHD first in its 2016 Competitiveness in Pitches (Compitches) report for the Middle East. PHD also led the… Read More
The IAA UAE has established a new forum to represent specific goals related to the expansion and good practices of the film and video advertising production community in the UAE. Professional content production is central to the requirement of a thriving advertising category. As the… Read More
To address gender bias in advertising, Cannes Lions International Festival of Advertising has put together the See It Be It program. This year 15 women will participate in this initiative including names from Pakistan and Nigeria. The See It Be It program was launched in… Read More
