WPP’s strategic review has set out a new plan to return the business to growth. The strategy reflects a new vision for WPP as a leader in creativity and technology. It incorporates a simpler offer designed to capture the opportunities of a changing marketplace, and… Read More
The Cannes Lions International Festival of Creativity has today named the 27 Jury Presidents that will lead and guide specialist juries at the 66th edition of the Festival. The Jury Presidents span the Cannes Lions Awards architecture, introduced last year, which includes nine awards tracks.… Read More
Many developments emanating from the impact of technology in marketing will continue to shape the media landscape for brand owners, agencies and media platforms in 2019. A Kantar report outlines 12 key trends that will transform the next year in media. Exploring advances from augmented… Read More
Global ad expenditure will grow 4.5 percent in 2018, reaching USD 581 billion by the end of the year, as per Zenith’s Advertising Expenditure December forecast. This prediction for overall growth has not changed since June, though the growth figures have shifted for most individual… Read More
J. Walter Thompson (JWT) PR Levant has rebranded as Hill+Knowlton Strategies (H+K) Levant. Agency officials state that the joining together of H+K and JWT PR Levant will create a stronger footprint, talent base and client offer in Lebanon. “We are thrilled to expand our reach… Read More
Warc has shortlisted the entries that are competing for its Media Awards 2018, a global competition rewarding communications planning which has made a positive impact on business results. A total of 79 campaigns have been shortlisted across four categories, each judged by its own jury.… Read More
Ogilvy has named Piyush Pandey, the executive chairman and creative director at Ogilvy South Asia, as its Global Chief Creative Officer. The position that was lying vacant since July after Tham Khai Meng was dismissed following an internal investigation. Mr Pandey will continue to be… Read More
travel audience, an Amadeus company for programmatic media purchasing in the travel sector, has signed an exclusive distribution agreement with the Dubai-based digital media agency Reach MENA Digital. Reach MENA will take over the distribution of travel audience’s digital travel advertising portfolio in the Gulf… Read More
The beauty and personal care industry in the Middle East and North Africa (MENA) region, valued at USD 15.9 billion, is poised to grow twice as faster than the rest of the world. The market is expected to grow by a compound annual growth rate… Read More
In its latest report on global advertising market trends, Magna states that global advertising revenues grew by a record 7.2 percent in 2018 to reach a total of USD 552 billion in the 70 countries analyzed by the IPG Mediabrands agency. The EMEA region has… Read More
