It was the Cannes Lions platform that Publicis Groupe had chosen to let the industry know its decision to abstain from all awards and industry platforms for a year. The reason was to divert all of that money to create an artificial intelligence (AI) powered… Read More
In the Cannes Lions week, Sir Martin Sorrell, Founder and Former-CEO of WPP and now Executive Chairman of S4 Capital, made a few appearances on stage and in smaller get-togethers, mentioning each time that S4 was only a “peanut in comparison to WPP” but alas… Read More
TBWA\Raad’s good run is a result of several steps the agency took to reinvent its disruption DNA and be innovative. In a conversation with Zeba Mahmud, TBWA’s Global President & CEO Troy Ruhanen highlights these reasons as to why the agency will continue its growth… Read More
Pizza Hut, part of the Yum! Brands, has appointed Mindshare as its agency of record after a comprehensive pitch process. The selection has coincided with a consolidation of both traditional and digital media within one agency. “We are excited by Mindshare’s appointment as our media… Read More
TBWA has entered into a regional program with Facebook that will be rolled-out in Africa, Middle East, Turkey, Central and Eastern Europe. “Our partnership with Facebook serves as a foundation for a long-term strategic roadmap to deliver new digital experiences in the fast-growing MEA and… Read More
Another Cannes Lions International Festival of Creativity is in the books, and the Middle East & North Africa (MENA) region ensured its presence, albeit significantly restrained from previous years, at the festival this year too. If winning numbers alone are to be considered, the 65th… Read More
UM MENA has promoted Rasha Rteil to Head of Product, MENAT. In her new role, Ms Rteil will lead the agency’s agenda to transform its product, people and partnerships. She will pilot and steer the agency’s product solutions by providing inputs on the industry developments… Read More
Elevision and Dubai International Financial Centre (DIFC) have signed a 10-year contract for digital-out-of-home (DOOH) advertising solutions. As part of the partnership, Elevision will install more than 80 large format digital display screens across DIFC, taking the existing DIFC network to over 140 screens. Elevision… Read More
Not all aspects of the millennial digital behavior have passed on to Generation Z (Gen Z). In a recent report, Criteo pointed out that for this powerful group of shoppers, the love of real-world retail experience augmented by technology, is more important. This was part… Read More
Dentsu Aegis Network is expanding its operations in the Middle East and North Africa (MENA) with the launch of a new office for Merkle, a technology-enabled, data-driven performance marketing agency that it had acquired last year globally. In MENA, Merkle will be led by Rudy… Read More
