DMS will act as the sales representative for Snapchat advertising formats in Kuwait and Egypt. With this development, DMS will offer four formats to advertisers in Kuwait and Egypt. These include Snap Ads, Lenses, Filters and Story Ads. “This move demonstrates that Egypt and Kuwait… Read More
TBWA\Raad has won a Gold and a Bronze, and FP7/DXB has bagged a Silver at the Warc Awards, a global search for next-generation marketing effectiveness, in the Effective Innovation category. The entry ‘One-Drop Bottle’ for Pril won TBWA\Raad its Gold and ‘Camelpower’ for Nissan won… Read More
Careem, the region’s ride-hailing app and only tech unicorn in the Middle East, has appointed TBWA\Raad as its global advertising agency of record. The development builds further on what has been a dream run year for TBWA\Raad that included businesses such as telecom company du… Read More
du has launched a slew of exclusive promotions for Ramadan, across its services. The telecom operator has also released a Ramadan ad, reiterating the message of giving, in sync with the spirit of the holy month. The ad ‘Keep on Giving’ plays up the message… Read More
J. Walter Thompson Dubai has been selected by Closeup, Unilever’s oral care brand, as its Agency of Record and communications partner in the Gulf region. The globally renowned oral-care brand, Closeup, is one of the first brands targeting youth in the oral care market around… Read More
EVOPS DMCC Dubai has formed a strategic alliance with FN Designs that will leverage the two companies’ strengths to expand their footprint across the Middle East. “We are delighted to partner with EVOPS Marketing & PR as the two companies complement each other in different… Read More
As social media becomes a platform accessed by a large number of audiences, especially younger, du took a closer look at the relationship between social media and its users. In 2016, the first #PostWisely campaign was launched following an interactive session where experts from different… Read More
Ramadan is the time of the year, when people are reminded about empathy, tolerance, humanity, unity and togetherness — values that are often forgotten in today’s world beset with prejudice, divisions and walls – both physical as well as emotional. Babyshop has taken this thought… Read More
Mindshare MENA and STEP Group have set up The StartUp Studio, a program that will facilitate partnerships between corporates and startups to deliver technology-based business solutions across fintech, adtech and martech. “In the past five years, we have worked extensively with over 1,000 startups from… Read More
MediaCom MENA has come back home with a Gold and a Silver Award at the Festival of Media Global. This is the only MENA campaign to be so recognized at the festival. The campaign for the launch of Skittles Sours won the Gold award in… Read More
