With both Facebook and Snapchat investing in original TV content in 2017, the commitment of the social media giants to stake a claim to a portion of TV revenues is clear. There are indications, however, that music may be the next industry that social services… Read More
The year 2018 is poised to be another busy year for marketers, complete with continued evolution in communication approaches, media targeting technology and ROI measurement. How brands communicate with people will continue to evolve rapidly away from just standard paid media. Kantar Millward Brown has… Read More
There is no denying that online video viewing is growing at an unprecedented pace, making videos a must-explore advertising option for marketers. Platforms are putting their best foot forward to assist brands in making the most of online videos, but not all are necessarily doing… Read More
Aspiring social media influencers can now be a part of a digital influencer competition and series in the region. With applications opening on December 1st, ‘Sadeem’ will take candidates on an exciting journey of discovery, creativity, and digital growth that inspires them to achieve their… Read More
In comparison to the 94 percent increase recorded in online sales on Black Friday in 2016, in the Middle East & Africa (MEA) region, this year there was an increase of 179 percent from the October average. These numbers from Criteo further vindicate that ecommerce… Read More
Anghami, has appointed Paul Akiki as its new Chief Brand Officer. With over 18 years of experience in the region in advertising agencies like BBDO and Leo Burnett, Mr Akiki handled regional and international accounts spanning the real-estate, FMCG, telecom, airlines and automotive sectors. In… Read More
Digitalks, Middle East’s first digital-focus conference series will take place on January 24, 2018 in Dubai. The first edition will focus on ‘Ecommerce challenges in the Middle East’, addressing MENA’s online commerce market. The half-day conference will derive value and return from digital technologies and… Read More
Jaguar Land Rover is adding ecommerce to its retail strategy and overall consumer experience. The British carmaker’s new website is said to be the first step of a technology roll-out plan that will enhance the car ownership experience through its digital platforms. Known as the… Read More
Ubiquitous consumer access to the internet and mobile technology has revolutionized the travel and tourism industry worldwide, changing the way consumers plan and book trips, and residents of GCC countries are a significant part of this revolution. A Price Waterhouse Cooper report, ‘Global megatrends and… Read More
Had Google not flipped the machine learning switch for Google Translate, it would have taken 10 years for it to bring the context in language translation that it has achieved now. It took a machine a single night to become the best player in the… Read More
