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LinkedIn MENA’s Talent Awards Culminates In Dubai

LinkedIn MENA’s Talent Awards Culminates In Dubai

8 years ago by AM News DeskDigital

LinkedIn celebrated the success of companies in the Middle East & North Africa (MENA) region in the talent and employer branding space by hosting the 2017 edition of ‘MENA Talent Awards’. Held for the third consecutive year, the awards recognized and acknowledged LinkedIn’s top customers… Read More

In A Global First, UAE Appoints Minister For Artificial Intelligence

In A Global First, UAE Appoints Minister For Artificial Intelligence

8 years ago by Sana MahmudAM Tech

After appointing a Happiness Minister for the state, in another global first, UAE has now named a State Minister for Artificial Intelligence (AI). The decision was announced post the reshuffling of the UAE cabinet indicating that the country is focusing on the new era of… Read More

Gulf News, Khaleej Times Among Leading Online Channels

Gulf News, Khaleej Times Among Leading Online Channels

8 years ago by Sana MahmudDigital

Gulf News and Khaleej Times seems to be the prominent news channels that viewers read online in the month of September, according to the latest digital landscape report by Effective Measure. Gulf News got 3,073,159 unique views, with page views accounting to 22,913,047. On the… Read More

Study Reveals Trust Divide In Brands By Middle East Consumers

Study Reveals Trust Divide In Brands By Middle East Consumers

8 years ago by Sana MahmudDigital

Today’s connected world is driving a ‘consumer trust divide’ between suspicious minds in developed nations and more accepting attitudes in emerging countries, according to Kantar TNS’s latest Connected Life research. Kantar TNS surveyed 70,000 people across 56 countries and conducted 104 in-depth interviews as part… Read More

UAE’s Flourishing Ecommerce To Give Digital Marketing A Significant Boost

UAE’s Flourishing Ecommerce To Give Digital Marketing A Significant Boost

8 years ago by Kiran KidwaiDigital

The UAE’s ecommerce sector is gaining milestones in light of the growing popularity of online shopping in the country. According to a recent industry study, the value of the local ecommerce market will hit the AED 40 billion mark by 2018, fueled by tech-savvy consumers… Read More

RBBi Appoints Ryan Garner As Head Of Paid Media

RBBi Appoints Ryan Garner As Head Of Paid Media

8 years ago by AM News DeskAdvertising

Digital Marketing agency, Red Blue Blur Ideas (RBBi), has appointed Ryan Garner as Head of Paid Media, as part of the company’s overall growth plans for the region. With more than 12 years’ experience in biddable media including his most recent role as Head of… Read More

Data Point: 1 In 4 Luxury Fashion Buyers Post Online About Fashion

Data Point: 1 In 4 Luxury Fashion Buyers Post Online About Fashion

8 years ago by Kiran KidwaiDigital

With 41 percent of luxury fashion buyers saying that consumer reviews are influential over their purchases, Global Web Index takes a look at the factors most likely to drive advocacy among this audience. It’s a quarter of luxury fashion buyers who have posted something online… Read More

GITEX 2017: A Closer Look At Top Themes & Social Mentions

GITEX 2017: A Closer Look At Top Themes & Social Mentions

8 years ago by Sana MahmudAM Tech

Dubai kicked off the last quarter of 2017 with the biannual GITEX forums — GITEX Shopper (September 23-30) and GITEX Technology Week (October 8-12) — and in the last three weeks, it created significant buzz over social media platforms. A Meltwater research shows that since… Read More

Criteo Brings Criteo Audience Match To MENA

Criteo Brings Criteo Audience Match To MENA

8 years ago by Asma WangdeAdvertising

As the next step in its journey to build a high performing and open commerce marketing ecosystem, Criteo has further bolstered its Criteo Commerce Marketing Ecosystem (CME). Launched in August 2017, CME is a network of tens of thousands of retailers, brands, publishers, centered on… Read More

GCC CEOs Optimistic About Tech Disruption

GCC CEOs Optimistic About Tech Disruption

8 years ago by Zeba MahmudAM Tech

Following the launch of the 2017 KPMG Global CEO Outlook Survey, KPMG has released the GCC edition of the report. The survey found that a majority of GCC CEOs are more optimistic about technological disruption than their global counterparts. Instead of being disrupted by competitors,… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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