In its latest report co-authored by Gartner, Criteo brings the best practices and technology solutions marketers and retailers are utilizing to create a seamless, personalized customer experience. Heightened customer expectations, declining loyalty, compressed margins and an explosion of consumer choice have created a viciously competitive… Read More
CNN and Snapchat are now bringing breaking news to its users. CNN, Snapchat Discover’s launch partner, unveiled ‘The Update’ – a brand new daily Snapchat Show that provides a rundown of the biggest news from CNN reporters and bureaus around the world. Tapping into the… Read More
After revamping how News Feeds and other icons are displayed on the LinkedIn homepage, the professional network has now introduced videos feature on its mobile app. Mostly users do not use LinkedIn daily as much as they do Facebook or Twitter, considering the latter two… Read More
Digiculture – the perfect term to describe the culture today’s world lives in. In digiculture, the transformation of society and generation into a digitally charged collective is real-time. Transportation presents itself in the form of Uber. No more waiting in a que after a long-haul… Read More
GroupM has rolled out viewability standards to support continued investment in digital media. These standards are applicable in all markets that the media holding company operates in, including the Middle East & North Africa region. Viewability, a measure of a digital ad’s opportunity to be… Read More
As outlined in Mary Meeker’s 2017 Trends report, this year marks the first time that internet ad spend is expected to overtake its TV equivalent. Just as daily time spent watching TV rises directly in line with age, so too does discovering brands via TV… Read More
Ad professionals or media companies that may have, unwisely, put trust in video clickbaiting are going to face challenges on Facebook. Clickbaiting per se has become among the industry practices that despite its widespread criticism are still seen in abundance. Video clickbaiting is true more… Read More
It’s no secret that younger age groups are driving the ad-blocking trend, but Global Web Index data makes clear that it’s primarily Millennials – not the younger Gen Zers – who are more inclined to take control of their online experiences using ad-blockers. But what’s… Read More
From the Internet of Things (IoT) to virtual reality – in the connected world, the focus is on consumers and their personal experience. Important insights into the marketing communication and technologies of tomorrow will be under the spotlight at dmexco in its ‘World of Experience’… Read More
In April 2016, a Kansas family from a remote farm in the town of Potwin (population 449) made headlines for a very peculiar reason. Having suffered years of mistaken identity related harrassment, abuse and bizarre claims, the root of this family’s unusual ordeal continued to… Read More
