The rise of video consumption and content creation on video platforms has undoubtedly made online video an important part of marketing strategies in not just the Middle East & North Africa (MENA) but across the world. In this year, WARC’s analysis on the campaigns entered… Read More
In a bid to create what it calls a ‘healthy advertising ecosystem’, Facebook has said that it would take certain steps to ensure that the platform gets ‘clicks’ that matter. A move in that direction comes as Facebook reduces unintentional clicks. Ad placements that are… Read More
Just as convenience factors like free delivery and a quick and easy checkout process weigh heavily on the purchasing decisions of parents of young children, the convenience of mobiles has ensured they have become this group’s most popular ecommerce device. In 2015, it was PCs/laptops… Read More
New alliances, connected worlds, changing perspectives, known challenges and surprising solutions, as well as additional possibilities for digital business — the 2017 dmexco conference will outline the key trends and issues that will be moving the global digital economy in the next few years. Spread… Read More
As mobile video consumption is increasingly growing, it has become important for marketers in the Middle East & North Africa (MENA) region to see the medium as not just a smaller screen but a format on its own. Addressing this, Facebook’s program PockeTVC allows brands… Read More
The digital lives of internet users in the Middle East & Africa (MEA) region revolve around smartphones. According to a Global Web Index report on the region, three in 10 digital consumers in MEA are truly mobile-only. While the clear majority across the region remains… Read More
LinkedIn has taken its new LinkedIn Lite mobile web and Android app to more than 60 countries across the world. In the Middle East and North Africa (MENA) region, LinkedIn Lite will be available in Algeria, Egypt, Jordan, Lebanon, Morocco, Nigeria and Tunisia. LinkedIn Lite… Read More
Ready for take-off on September 11, 2017, the first dmexco pre-conference will take place at an altitude of 33,000 feet on board the Lufthansa FlyingLab for dmexco. The event itself commences with the opening gala on September 12, 2017 in Cologne. On flight LH 405… Read More
Even as TV sets hold significant lead when it comes to watching live broadcast television, the gap between TVs and other devices narrows significantly for watching on-demand TV. In the Middle East & Africa, around 11 percent audiences are consuming on demand content via mobile… Read More
DMS and STEP Group have forged a partnership, wherein DMS has the exclusive representation rights to sell advertising space for STEP Group’s current platforms including StepFeed and YallaFeed, as well as its upcoming offerings in the region. As is known, STEP Group has offices in… Read More
