GroupM has rolled out viewability standards to support continued investment in digital media. These standards are applicable in all markets that the media holding company operates in, including the Middle East & North Africa region. Viewability, a measure of a digital ad’s opportunity to be… Read More
As outlined in Mary Meeker’s 2017 Trends report, this year marks the first time that internet ad spend is expected to overtake its TV equivalent. Just as daily time spent watching TV rises directly in line with age, so too does discovering brands via TV… Read More
Ad professionals or media companies that may have, unwisely, put trust in video clickbaiting are going to face challenges on Facebook. Clickbaiting per se has become among the industry practices that despite its widespread criticism are still seen in abundance. Video clickbaiting is true more… Read More
It’s no secret that younger age groups are driving the ad-blocking trend, but Global Web Index data makes clear that it’s primarily Millennials – not the younger Gen Zers – who are more inclined to take control of their online experiences using ad-blockers. But what’s… Read More
From the Internet of Things (IoT) to virtual reality – in the connected world, the focus is on consumers and their personal experience. Important insights into the marketing communication and technologies of tomorrow will be under the spotlight at dmexco in its ‘World of Experience’… Read More
In April 2016, a Kansas family from a remote farm in the town of Potwin (population 449) made headlines for a very peculiar reason. Having suffered years of mistaken identity related harrassment, abuse and bizarre claims, the root of this family’s unusual ordeal continued to… Read More
Data continues to show that smartphones and mobility is still top of mind for the digital industry. In 2017, almost 70 percent of people living in the Middle East & North Africa (MENA) browse the web on their mobile. In its latest Middle East Mobile… Read More
Millennials represent a significant opportunity for marketers as they come to an age and level of income where long-term buying habits are established. Around 60 percent of Millennials identify themselves as brand-loyal, stating that once they find a brand they stick to it, while half… Read More
Telr, an online payment solution provider, has appointed Wisam Fadel as Chief Technology Officer (CTO) and Pretam Raikar, as Head of Sales for Telr in the UAE. These appointments come in wake of the company’s focus on growth and investment in the Middle East. The… Read More
With Gen Zers the first generation to be raised in the highly-connected smartphone-centric era, this device has become absolutely central to the lifestyle of these users. Mobile now accounts for 52 percent of their daily online time – with an average of 4 hours and… Read More
