From the Internet of Things (IoT) to virtual reality – in the connected world, the focus is on consumers and their personal experience. Important insights into the marketing communication and technologies of tomorrow will be under the spotlight at dmexco in its ‘World of Experience’… Read More
In April 2016, a Kansas family from a remote farm in the town of Potwin (population 449) made headlines for a very peculiar reason. Having suffered years of mistaken identity related harrassment, abuse and bizarre claims, the root of this family’s unusual ordeal continued to… Read More
Data continues to show that smartphones and mobility is still top of mind for the digital industry. In 2017, almost 70 percent of people living in the Middle East & North Africa (MENA) browse the web on their mobile. In its latest Middle East Mobile… Read More
Millennials represent a significant opportunity for marketers as they come to an age and level of income where long-term buying habits are established. Around 60 percent of Millennials identify themselves as brand-loyal, stating that once they find a brand they stick to it, while half… Read More
Telr, an online payment solution provider, has appointed Wisam Fadel as Chief Technology Officer (CTO) and Pretam Raikar, as Head of Sales for Telr in the UAE. These appointments come in wake of the company’s focus on growth and investment in the Middle East. The… Read More
With Gen Zers the first generation to be raised in the highly-connected smartphone-centric era, this device has become absolutely central to the lifestyle of these users. Mobile now accounts for 52 percent of their daily online time – with an average of 4 hours and… Read More
Snap Inc has missed Wall Street’s expectations in its second quarter 2017 earnings report, but that has not taken away from the role that its platform Snapchat is playing as a viable option for marketers in the Middle East and North Africa (MENA) region. Numbers… Read More
One of the most striking landmarks on the horizon in the digital landscape is the mobile tipping point – the point in which internet users will spend longer on their mobile than all other devices combined. It’s by looking at the habits of the youngest… Read More
The global marketing forum, focused on digital, dmexco is less than a month away. What began as a Europe based platform, has now made Cologne host to a global forum, where participation from the Middle East & North Africa (MENA) region has been increasing over… Read More
Grey Group has acquired a 70 percent majority stake in hug digital, an independent regional digital marketing agency, based in the Middle East. The agency was founded in 2009 by its Chairman Oussama Jamal and Tim Baker, who is woking in the capacity of Chief… Read More
