Snap Inc has missed Wall Street’s expectations in its second quarter 2017 earnings report, but that has not taken away from the role that its platform Snapchat is playing as a viable option for marketers in the Middle East and North Africa (MENA) region. Numbers… Read More
One of the most striking landmarks on the horizon in the digital landscape is the mobile tipping point – the point in which internet users will spend longer on their mobile than all other devices combined. It’s by looking at the habits of the youngest… Read More
The global marketing forum, focused on digital, dmexco is less than a month away. What began as a Europe based platform, has now made Cologne host to a global forum, where participation from the Middle East & North Africa (MENA) region has been increasing over… Read More
Grey Group has acquired a 70 percent majority stake in hug digital, an independent regional digital marketing agency, based in the Middle East. The agency was founded in 2009 by its Chairman Oussama Jamal and Tim Baker, who is woking in the capacity of Chief… Read More
The shift from traditional to digital media is much discussed but rarely quantified. From a Middle East & Africa perspective, especially to better understand markets such as the UAE and Saudi Arabia where digital is already a lead medium, it is imperative to know the… Read More
In a study conducted by Hubspot, an inbound marketing platform, 65 percent of all online small business owners cite traffic acquisition as their number one challenge. This makes sense when you think of the nature of running an online business versus an offline one. If… Read More
Around 44 percent of internet users in the Middle East & Africa (MEA) region say that they watch Premier League matches on TV or online, according to data from Global Web Index. This is testament to the marketing efforts of the League and its major… Read More
Mashrou’ Leila has done it again, and this time courtesy the work done by Clandestino Films and FP7/McCann Beirut on the raging issue of women equality and women rights in Lebanon. The video titled ‘Roman’, orchestrated by Mashrou Leila, self-consciously toys with the intersection of… Read More
Snap is among the most promising platforms in the Middle East & North Africa (MENA) region, as both audiences and advertisers look at it as a viable third option to platforms such as Google and Facebook in the digital platform. Globally though 2017 has not… Read More
Millennials are already the largest generation in the workforce, making up more than one-third of those employed today. By 2020, they’ll grow to represent more than 50 percent of the workforce. Much has been written about this generation’s defining traits: purpose-driven, digitally-savvy, and extremely well-connected.… Read More
