Around 44 percent of internet users in the Middle East & Africa (MEA) region say that they watch Premier League matches on TV or online, according to data from Global Web Index. This is testament to the marketing efforts of the League and its major… Read More
Mashrou’ Leila has done it again, and this time courtesy the work done by Clandestino Films and FP7/McCann Beirut on the raging issue of women equality and women rights in Lebanon. The video titled ‘Roman’, orchestrated by Mashrou Leila, self-consciously toys with the intersection of… Read More
Snap is among the most promising platforms in the Middle East & North Africa (MENA) region, as both audiences and advertisers look at it as a viable third option to platforms such as Google and Facebook in the digital platform. Globally though 2017 has not… Read More
Millennials are already the largest generation in the workforce, making up more than one-third of those employed today. By 2020, they’ll grow to represent more than 50 percent of the workforce. Much has been written about this generation’s defining traits: purpose-driven, digitally-savvy, and extremely well-connected.… Read More
Lifestyle behaviors can vary between Millennials, Gen X and Baby Boomers, and more so when looking at behaviors linked to health. It’s almost four in five Millennials who say they exercise at least once a week – a bigger proportion than the number seen for… Read More
Simply put, Artificial Intelligence (AI) is intelligence displayed by machines. While any technology that seeks to imitate human intelligence can broadly be defined as AI, it is a general terminology that covers various technologies and innovations. While AI can be used in almost any sphere,… Read More
Abu Dhabi based advertising and marketing agency BrandMoxie has partnered with Los Angeles’ CreatorUp! – a YouTube Certified agency in digital media education and training around the world. The collaboration is expected to accelerate and support digital media proficiency within schools, government organizations, brands, advertising… Read More
Monetization is among the key concerns for mobile publishers and in the course of the last few years, several routes have shown results. Among these, according to recent surveys by AdColony and Tapjoy, rewarded video ads are becoming an effective source of revenue generation for… Read More
The on-the-go advantages of mobile podcasts have made them a hit among fitness fanatics, including those in the Middle East & Africa (MEA) region. This audience is 35 percent more likely than the average to be listening to podcasts via mobile, and it’s now two… Read More
The rise of video consumption and content creation on video platforms has undoubtedly made online video an important part of marketing strategies in not just the Middle East & North Africa (MENA) but across the world. In this year, WARC’s analysis on the campaigns entered… Read More
