Lifestyle behaviors can vary between Millennials, Gen X and Baby Boomers, and more so when looking at behaviors linked to health. It’s almost four in five Millennials who say they exercise at least once a week – a bigger proportion than the number seen for… Read More
Simply put, Artificial Intelligence (AI) is intelligence displayed by machines. While any technology that seeks to imitate human intelligence can broadly be defined as AI, it is a general terminology that covers various technologies and innovations. While AI can be used in almost any sphere,… Read More
Abu Dhabi based advertising and marketing agency BrandMoxie has partnered with Los Angeles’ CreatorUp! – a YouTube Certified agency in digital media education and training around the world. The collaboration is expected to accelerate and support digital media proficiency within schools, government organizations, brands, advertising… Read More
Monetization is among the key concerns for mobile publishers and in the course of the last few years, several routes have shown results. Among these, according to recent surveys by AdColony and Tapjoy, rewarded video ads are becoming an effective source of revenue generation for… Read More
The on-the-go advantages of mobile podcasts have made them a hit among fitness fanatics, including those in the Middle East & Africa (MEA) region. This audience is 35 percent more likely than the average to be listening to podcasts via mobile, and it’s now two… Read More
The rise of video consumption and content creation on video platforms has undoubtedly made online video an important part of marketing strategies in not just the Middle East & North Africa (MENA) but across the world. In this year, WARC’s analysis on the campaigns entered… Read More
In a bid to create what it calls a ‘healthy advertising ecosystem’, Facebook has said that it would take certain steps to ensure that the platform gets ‘clicks’ that matter. A move in that direction comes as Facebook reduces unintentional clicks. Ad placements that are… Read More
Just as convenience factors like free delivery and a quick and easy checkout process weigh heavily on the purchasing decisions of parents of young children, the convenience of mobiles has ensured they have become this group’s most popular ecommerce device. In 2015, it was PCs/laptops… Read More
New alliances, connected worlds, changing perspectives, known challenges and surprising solutions, as well as additional possibilities for digital business — the 2017 dmexco conference will outline the key trends and issues that will be moving the global digital economy in the next few years. Spread… Read More
As mobile video consumption is increasingly growing, it has become important for marketers in the Middle East & North Africa (MENA) region to see the medium as not just a smaller screen but a format on its own. Addressing this, Facebook’s program PockeTVC allows brands… Read More
