The dmexco Conference 2017 is all set to showcase important themes, brands, and thinkers of the digital business — and all of them will be on stage at unprecedented levels of diversity and quality. Major Ad Spenders And Agencies: Pure Business At dmexco On all… Read More
Canon Middle East joined hands with Arab YouTube star and leading travel influencer Haifa Beseisso to launch the company’s new brand proposition for the consumer and professional imaging business. Canon’s new brand proposition aims to shift perception of the company amongst a younger audience. The new proposition… Read More
From paid-for celebrity and vlogger endorsements, to TV and print ad campaigns, there’s a whole host of channels that beauty brands are using to reach their target audiences. But for those hoping to reach the youngest beauty fans (those aged 16-24), it’s clear that digital… Read More
The retail sector in Dubai continues to evolve and adjust to the fast pace of technological advancements. With retail brands merging both online and offline experiences, the lines between bricks and mortar and online retailers continue to blur. This trend was further highlighted in JLL,… Read More
In what appears to be continued move towards consolidation or streamlining in WPP companies, POSSIBLE, a multi-service digital agency in WPP, has joined Wunderman. The company explains that enlarged group will have the scale, expertise and global reach to better meet the demands of global… Read More
Back in 2015, ‘Spotify Running’ was the first of its kind to match music choices to user tempo. This fitness focus, alongside integrations into apps like Nike and RunKeeper, made complete sense for Spotify. The usage of music-streaming services increases with exercise frequency. Over half… Read More
Kicking off on July 8, 2017 digital media professionals, social media enthusiasts, and business owners across the Middle East & North Africa (MENA) region will gather for the fourth Annual Mashable Social Media Day. The initiative celebrates the technologies connecting people together and to help… Read More
While long upgrade cycles have impacted the sales of tablets and laptops recently, data from Global Web Index shows the significant number of smartphone owners who are intending to upgrade their handset within the next year. Around 59 percent of these device owners say they… Read More
Consumers are expecting virtual reality (VR) and augmented reality (AR) to merge with physical reality. They believe that 5G will be a key technology for such experiences to become mainstream. These are some of the findings from Ericsson ConsumerLab report, Merged Reality. The report reveals… Read More
The migration of online activities from PCs and laptops to mobiles is a much-discussed trend but Global Web Index long-term and granular data has quantified the process exactly. Internet users are completing a broader range of online activities on mobile than they are on computers.… Read More
